The House of Kush, a majority Black-owned enterprise, is rooted in science and based mostly on legacy strains by preserving each the historical past and integrity of the previous for the longer term.
By partnering with like-minded corporations, House of Kush is anticipating to increase into 5 further states this yr and to implement a world partnership with Clever Leaves CLVR.
Unique Strategy
Not a plant-touching firm, House of Kush is constructing a nationwide distribution channel on a state-by-state foundation by partnering with a variety of vertically built-in multi-state and single-state operators who’ve cultivation amenities and strong distribution channels.
How It All Began
House of Kush CEO and co-founder Reggie Harris, keen about being a part of altering the narrative round hashish and coming from the world of sports activities, reached out to a few of his former pro-athlete buddies to get suggestions on how they use hashish and CBD merchandise. What Harris discovered was a bunch of people in want of what hashish has to supply: ache administration and assist in different areas the place athletes are inclined to endure.
“I discovered that cannabis was making a difference in their lives, helping them deal with the damage that was done from years of playing sports that caused considerable wear and tear to their bodies and minds. Cannabis is allowing them to improve their quality of life and in many cases function, period,” Harris instructed Benzinga. “I heard stories of guys dealing with injuries, anxiety, depression and substance abuse that were getting relief through cannabis. The benefits of this plant became real to me. This became a driving force in developing House of Kush. Elevating wellness for the athletes I worked with and the millions of others that couldn’t find relief through traditional medicine became my WHY.”
Identifying High-Quality Legacy Strains And Building A Platform
Harris, former basic supervisor of the Kansas City Brigade (an Arena Football workforce), defined that bringing high quality genetics again to {the marketplace} to enhance individuals’s high quality of life and experiences grew to become a mission. “We do this by sourcing the best genetics and finding delivery methods that make it as convenient as possible for our market. Telling the story does help change the narrative of cannabis, but at the end of the day if we don’t serve by elevating wellness, elevating the conversation and elevating each other, we have fallen short of our goal.”
Minority-Owned Business
“Being a minority-owned company we are keenly aware of the differences in how our culture has been impacted over the years and it is a goal of ours to not only collaborate where possible in the industry but also educate ones on how to participate in the legal industry and thrive in it,” Harris stated. The Missouri-based firm offers a custom-made portfolio of merchandise in every state backed by the ‘Kush Certified’ brand, guaranteeing prospects are getting a official legacy product.
The Future Is Bright For House Of Kush
In addition to present partnerships with SunMed Growers in Maryland, Illicit Gardens in Missouri, Pleasantrees in Michigan, House of Kush can be partnering with LL COOL J and Rock the Bells to launch a line of THC and CBD merchandise beneath the Strictly OG model. Finally, there’s a partnership with Black Gold Buddha, from former NFL standout Boo Williams. The firm additionally has offers pending in Arizona and New Mexico
Photo of Reggie Harris: Courtesy House Of Kush
