Meta Launches Paid Verification On Instagram and Facebook In U.S. – Meta Platforms (NASDAQ:META)

Meta Platforms Inc META has launched its Meta Verified subscription service on Instagram and Facebook within the U.S.

The verified service offers customers a blue badge after they confirm their accounts utilizing a authorities ID, and prices $11.99 monthly on the internet or $14.99 a month on iOS and Android.

The firm stated that, upon subscribing to its newest service, customers will grow to be premium members and obtain unique stickers on Facebook and Instagram. In addition, customers will get 100 Stars a month to assist them help their favourite creators.

Subscribers have to be not less than 18 years outdated and meet minimal account exercise necessities.

Meta’s verified service follows within the footsteps of Snapchat, which is owned by Snap Inc SNAP, and messaging app Telegram. 

The advantages of Meta’ subscription service are divided into 5 classes: “Verification,” “Exclusive Features,” “Increased Visibility,” “Proactive Account Protection” and “Direct Account Support.” 

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Subscribers can safe their accounts with two-factor authentication and get extra safety to make sure others cannot impersonate them on Meta’s platforms. 

After Meta introduced its subscription service, Twitter CEO Elon Musk responded to a tweet from a person claiming Meta CEO Mark Zuckerberg had copied Twitter, saying it was “inevitable” that Meta would observe Twitter and cost for verified standing through subscription companies. 

Twitter’s subscription service prices $8 monthly for “Blue Verified” customers on the internet and $11/monthly for customers signing up through iOS gadget. However, this system has attracted considerably fewer subscribers than the billionaire might need anticipated.  As of mid-January 2023, roughly 180,000 individuals within the U.S. are paying for subscriptions to the microblogging web site. This contains Twitter Blue subscribers. 

Read Next: Meta’s Subscription Model Could Generate $1.7B Revenue By 2024, Bank Of America Says

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