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Customer relationship administration (CRM) software program firm, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, mentioned Ryan Wyatt, president at Polygon Labs.
“Salesforce will help their clients onboard to Polygon with its management platform to help its clients create token-based loyalty programs,” Wyatt Tweeted on Thursday.
The information comes after the enterprise software program large mentioned on March 15 that it’s increasing its consumer providers to incorporate administration of non-fungible token (NFT) loyalty packages.
“Monitor real-time blockchain data from collections launched on Ethereum and Polygon within your CRM,” Salesforce mentioned in its web site for Web3 platform.
Salesforce didn’t return a request for remark instantly.
Loyalty packages might be worthwhile for companies. Repeat clients can generate roughly 40% of a enterprise’ income, in line with knowledge from Smile.io, a rewards program supplier.
In current years, blockchain applied sciences have more and more been used to boostengagement with clients and supply loyalty rewards. BlockFi and Gemini, for instance, introduced they might supply bank cards providing bitcoin rewards. In 2022, Mastercard supported Uptop, a NFT-based loyalty program, via its startup engagement program.
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Elizabeth Napolitano is a information reporter at CoinDesk.
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