This information provides you with extra context and present you how one can make your neighborhood market successful. Launching a neighborhood market with Rarible requires no code data and does not price any charges by any means.
This article is sort of lengthy, so we’ve cut up it up into a couple of components. Click the hyperlinks beneath to leap to the corresponding part instantly:
Let’s begin with a easy query.
When you launch your personal NFT assortment, most of your neighborhood often trades on third-party marketplaces. Having a neighborhood market provides a number of benefits to your undertaking:
The charges from every commerce go on to your undertaking’s treasury, benefitting your undertaking and the neighborhood (as an alternative of merely going right into a centralized firm’s pocket).
2. Aggregated liquidity + enforced royalties.
On a neighborhood market, royalties are paid on each sale. Even if the listing was aggregated from a marketplace that would allow users to circumvent royalties, should they trade via that marketplace’s UI instead of your new platform.
3. No copycat scams + better navigation.
Your community is safe from copycat scam collections—and has a much better time navigating your project’s NFTs.
4. Web3 freedom.
Your project no longer has to rely on centralized marketplaces that technically can delist your collection at any time, causing massive damage.
Owning a community marketplace is a much more Web3-native experience.
5. On-brand shopping experience for your holders.
Your community feels at home and has an awesome, deeper experience trading NFTs on their new marketplace. Especially when it’s designed with on-brand colors, font and other customizable elements.
If you want to dig a bit deeper and learn why we think community marketplaces are the future of NFT trading, check out the article below:
Why Community Marketplaces are the future of NFT trading
Community marketplaces have custom branding, lower fees than third-party platform and guarantee you’re buying your NFTs from the real collection.
So, if you’re a collection owner and don’t have a platform yet, go create your own community marketplace now! It’s free and will take just a few minutes.
Once you have claimed your own marketplace, let’s jump into basic settings. If you’ve already gone through the initial setup, feel free to skip the next section and navigate to more advanced settings Rarible community marketplaces offer.
II. Basic Settings
Let’s cover the most important basic things you can play around with to maximize the impact of your marketplace.
Customize the look and feel of your marketplace 🎨
You can customize the colors, font, and layout on the backend of your marketplace. That way, your marketplace will feel like an integral part of your project’s ecosystem – meaning your community will enjoy visiting it along your Discord and, ultimately, trading there.
If you need some inspiration, a few examples we love are:
You can also find a detailed step-by-step instruction on setting up your community marketplace on our Zendesk.
Set your transaction fees 🧮
On any Rarible commmunity marketplace, you can set a custom transaction fee.
This fee will be applied to every trade from listings on your marketplace and will go to a target wallet that you define.
Rarible itself charges no fees on community marketplaces.
Optimize your SEO ✍️
You can edit the title and description so that your marketplace pops up on the first page of Google search.
Play around with keywords, and make sure that the description has the name of your project in it.
Set up a custom domain 🌐
By default, your marketplace is hosted on our wlbl.xyz domain. To get more trust from your community and ensure they always find their way home, you can host it on any (sub-) domain you have.
See a detailed guide on changing your domain here.
III. Driving traffic to your marketplace
Having your own marketplace is nice. But it doesn’t help if nobody uses it! That’s why you’ll have to do some promotion. Don’t worry: We don’t expect you to be a marketing pro. But there are a few basic steps you can take in a short time to ensure your community uses their own marketplace instead of a third-party one.
Here are the basics of driving traffic to your marketplace:
Post a link to your marketplace on Twitter, Discord and any other platforms where your project is represented. When you announce, make sure you also share the advantages we described above—your community will love to use their new marketplace if they know that fees go to project development (or, maybe, that there are no fees at all—depending on how you set up your marketplace).
Consider making a special announcement post where you include some visuals to match the look and feel of your marketplace.
Posting the announcement on social media will also help you reach out to new collectors who haven’t seen your marketplace yet.
And if you tag Rarible in your announcement tweet… who is aware of? Maybe you may get a retweet from an account with 500k followers. Just saying.
Link to your market in your web site & socials 🕸️
Make certain you’ve a hyperlink to your market in your undertaking’s web site.
Further, in case your socials, Linktree, Discord or different companies at present hyperlink to your assortment on a third-party market, we suggest switching that to your neighborhood market, or not less than ensuring that possibility is seen sufficient. We additionally advise linking it in CTA buttons and menus.
While these steps solely take a couple of minutes, they assist your neighborhood find out about the advantages their new market supplies over centralized platforms. And, in consequence, get extra liquidity to your market.
It’s a win-win.
Let your workforce know 💬
If you’ve a workforce of moderators, neighborhood managers or others, allow them to know in regards to the market and guarantee they know why it issues.
If your workforce works in Discord, you may instruct them to encourage linking to NFTs on the neighborhood market as an alternative of a third-party one.
Communication is vital.
IV. Getting assist from Rarible
We characteristic one neighborhood market we love each week on our social media and our e-newsletter. Why shouldn’t it’s you?
If you’ve created your personal market with Rarible, you’ll be able to apply to be featured as neighborhood market of the week for an opportunity to get a shoutout on Twitter and a e-newsletter characteristic.
If you’re engaged on a much bigger undertaking and want extra customization, you’ll be able to request to be one among our white-glove companions. These are extremely custom-made marketplaces constructed by the Rarible workforce, so these tasks are chosen on a guide foundation (see extra on the distinction between whiteglove marketplaces and ones made by means of the builder right here). To apply for a white glove market, click on right here.
Wrapping up: LFG!
We hope these few simple steps will enable you to get your market up and operating. If you ever want any assist, be happy to get in contact with us on Discord.
We hope your neighborhood market will enable you to drive extra buying and selling to the decentralized Web3 world.
Let’s get going and get buying and selling!
