TLDR American Express expands its US Open perks with lounges and fan experiences. Amex adds transit perks, merchandise, and premium hospitality at the US Open. Card Members gain exclusive lou
American Express (AXP) expanded its 2026 US Open program with new fan activities, premium lounges, transit perks, and cardholder offers. AXP stock traded at $338.32, down 0.76%, after recovering from an intraday low near $337.00. The campaign runs during the tournament from August 23 through September 13 in New York.
American Express will open its fan experience during US Open Fan Week with several interactive activities. The company will bring back customized tennis balls and its Dove refresh station. It will also introduce Tennis Rhythm Rally, a digital game supporting up to seven players.
Fans can personalize phone chains with tennis-themed charms at a dedicated station. Card Members will receive an extra charm and selected New York-inspired designs. American Express will also distribute free subway or bus rides during selected tournament hours.
American Express will extend its tennis campaign across New York through branded subway cars and platform advertising. The company aims to connect the tournament with travel around the city. These promotions add transportation benefits to its wider US Open marketing program.
American Express will operate a Card Member Lounge for members and up to two guests. The lounge will offer exclusive merchandise, a postcard station, and a paid Moët & Chandon drink. Platinum and Centurion members can also use massage chairs while viewing live tournament coverage.
The Centurion Lounge will provide premium food, beverages, and dishes inspired by Resy partner chefs. Reservations will open through Resy at 9:30 a.m. Eastern Time from August 30 through September 13. Platinum members may bring one guest, while Centurion members may bring up to three guests.
American Express will also provide radios, shopping access, and an on-site spending offer across the grounds. Eligible members can receive $10 back after spending $100 on qualifying purchases beginning August 30. The company will also operate a checkout-free shop with snacks, drinks, and exclusive apparel.
American Express has maintained a US Open partnership for more than three decades. The relationship supports its focus on premium access, hospitality, dining, travel, and entertainment benefits. Its 2026 program continues that approach through public activities and cardholder-only services.
The US Open sits within American Express’s portfolio of more than 50 sports properties and major events. These partnerships connect Card Members with sports, entertainment, dining, and travel experiences. The New York campaign combines hospitality, merchandise, transportation, food, and payment-linked benefits.
The 2026 program also brings back several benefits used at previous tournaments. Radios, merchandise, lounge access, and on-site offers remain subject to capacity and supply limits. Together, the features extend American Express’s long-running presence across the US Open grounds.
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