FIFA's Right-to-Buy ticketing layer, built on the Avalanche ($AVAX) blockchain, is already producing measurable on-chain results, and the tournament has not even kicked off yet. 60,000 Transa
FIFA's Right-to-Buy ticketing layer, built on the Avalanche ($AVAX) blockchain, is already producing measurable on-chain results, and the tournament has not even kicked off yet.
More than 60,000 Right-to-Buy (RTB) ticket transactions for the FIFA World Cup were recorded on Avalanche in the days before the tournament, driving transaction volume up to 24 times normal levels and increasing active addresses roughly tenfold. The figures were shared by Arielle Pennington, SVP of Growth at Avalanche, who noted the spike had occurred before a single match had been played.
FIFA allowed fans to purchase RTB digital assets through FIFA Connect, a platform built on top of Avalanche that allows some ticketing settlements to occur on-chain. An RTB grants the holder permission to purchase tickets for specific matches or stages, but it does not include the ticket itself. The collectibles are initially sold directly by FIFA and can be resold on the secondary marketplace.
The FIFA Blockchain underpins FIFA Collect, the organisation's official digital collectibles platform. According to Avalanche, the network is designed to offer fast finality, low fees, and resilience under heavy load. The FIFA Collect marketplace is developed by Modex, a technology company that FIFA lists as its infrastructure partner for the platform.
The 2026 World Cup, scheduled from June 11 to July 19 across 16 cities in North America, is expected to be the most attended in history, with more than 3.5 million spectators across stadium venues. The scale puts FIFA's blockchain-powered ticketing layer among the most prominent real-world deployments of the technology to date.
Pennington framed the surge as evidence that blockchain can reach mainstream scale without requiring users to understand the underlying technology. "Millions of fans from around the world are interacting with a ticketing system powered by Avalanche. Most of them will never know or care what blockchain is running underneath. And honestly, that is a good thing," she said.
The initiative has not been without controversy. Swiss gambling regulator Gespa filed a complaint in October 2025 alleging the tokens could constitute illegal gambling services. U.S. probes were also opened by New York Attorney General Letitia James and New Jersey Attorney General Jennifer Davenport to examine whether FIFA's sale and distribution of the digital assets comply with local laws. FIFA and Avalanche have continued on-chain settlements and RTB sales while regulatory reviews proceed in multiple jurisdictions.
SourcesBitcoin.com News: Avalanche Network and FIFA World Cup Ticket TransactionsDecrypt: FIFA World Cup Blockchain Ticketing Raises Swiss Regulatory ScrutinyCoinDesk: FIFA Teams Up With Avalanche to Build Its Own Blockchain
