What to Know Cassie Craddock studied chemistry at Sheffield and played for Ipswich Town before establishing a career in financial technology. Her Ripple career spans business development, Eur
Cassie Craddock is a financial technology executive who serves as Ripple’s Vice President and Managing Director for the UK and Europe. She also identifies herself as UK CEO of Ripple Markets UK, bringing together regional commercial leadership and responsibility for a regulated British business.
Craddock joined Ripple in 2017 as its first business development hire in London. Her career at the company has since covered cross-border payments, European sales, growth of the XRP Ledger ecosystem and regional leadership. Outside Ripple, she has served on the board of The Payments Association and previously played football for Ipswich Town Women.
Public information about Craddock’s childhood and family is limited. Her supplied career profile shows that she studied chemistry at the University of Sheffield from 2010 to 2013, graduating with a Bachelor of Science degree.
At university, she was also involved with the women’s football club and served as its social secretary. That combination of academic study and team sport preceded two careers she pursued alongside each other: professional work in financial technology and competitive football.
Craddock played for Ipswich Town Women from August 2013 to June 2019, competing in the Women’s Premier League while building her fintech career. Her football background remains a distinctive part of her professional story because it placed her in a team environment long before she began managing commercial teams across countries.
She has connected lessons from football, including leadership and working with teammates, to her career at Ripple. Her time at Ipswich also overlapped with several of her early business roles, rather than ending when she entered financial technology.
Craddock became UK country manager at French fintech Mangopay in September 2014. The company served marketplace and crowdfunding businesses, and her responsibilities included launching its UK offering, acquiring customers and building a local team.
According to her supplied career profile, she developed a portfolio of approximately 150 clients and assembled a six-person team across sales, marketing and support. She remained at Mangopay until May 2016, gaining direct experience in establishing a payments business in a new market.
In April 2016, Craddock joined Veridu, a startup working in identity verification and know-your-customer technology, as head of business development. As its first commercial hire, she was responsible for customer acquisition and developing a sales strategy.
The role added identity and compliance technology to her payments experience. Those subjects would later become relevant to her work with financial institutions seeking to use digital assets within regulated markets.
Craddock joined Ripple in August 2017 as a manager of business development and its first business development hire in London. Her early work involved developing opportunities for fintech companies to use RippleNet’s cross-border payments offering.
She moved into the position of Director of Sales for Europe, the Middle East and Africa in October 2019. In that role, she sold Ripple Payments to financial institutions across the UK and Europe, building on her earlier experience launching products and winning customers in the region.
According to her career profile, Craddock exceeded 200% of her annual sales quota in consecutive years. She also led Pride at Ripple, an employee resource group, from September 2020 to December 2021. A conference biography describes her as an advocate for inclusive workplaces.
In January 2022, Craddock became Senior Director of Business Development for RippleX, the Ripple business involved in supporting development around the XRP Ledger. Her responsibilities shifted from selling a payments product to building partnerships and supporting broader use of blockchain infrastructure.
Her supplied career profile describes work across central bank digital currencies, carbon markets, non-fungible tokens, decentralized finance, custody and compliance. It also states that she helped deploy approximately $100 million into the XRP Ledger and digital asset ecosystem through initiatives including investments and grants. That figure describes ecosystem funding associated with her role; it is not a measure of her personal earnings or wealth.
Craddock became Ripple’s Vice President and Managing Director for the UK and Europe in March 2024. Her supplied profile says she oversees commercial activity across offices in London, Geneva, Dublin, Luxembourg and Reykjavik, representing a regional workforce of approximately 300 people.
Her responsibilities include sales and customer relationships with financial institutions, enterprise clients and crypto businesses. They span Ripple’s payments, custody, stablecoin and over-the-counter products, alongside regional strategy and engagement with regulators.
Craddock became UK CEO of Ripple Markets UK in February 2025, according to her career profile, and reports to its UK board. British company records separately confirm that she has been a director of Ripple Markets UK since November 2023. UK CEO refers to this UK entity; Ripple identifies her broader regional position as Managing Director for the UK and Europe.
Her leadership has coincided with an expansion of Ripple’s regulatory permissions. In January 2026, Ripple announced a UK electronic money institution licence and cryptoasset registration. It subsequently announced a full EU electronic money institution licence in Luxembourg and authorisation there as a cryptoasset service provider, supporting the expansion of its regulated payments services across European markets.
Craddock’s work also extends to industry representation. She joined The Payments Association’s board in 2024 and speaks publicly about payments, blockchain technology and institutional adoption of digital assets.
These responsibilities place her between Ripple’s internal business strategy and the banks, fintech companies, regulators and industry groups shaping how digital asset services develop in Europe.
Cassie Craddock’s exact net worth is not publicly disclosed. Although her executive positions and long career in financial technology are documented, reliable information about her salary, investments, property, other assets and liabilities is unavailable.
Her seniority at Ripple therefore does not support a specific wealth estimate. Any figure presented as her net worth without verified financial disclosures would be speculative.
Craddock’s career has moved from football and early-stage fintech businesses to senior leadership at Ripple. Her work at Mangopay and Veridu established experience in launching products and developing customers, while successive roles at Ripple took her from payments sales into XRP Ledger ecosystem development and regional management.
As Ripple’s UK and European managing director and the UK CEO of Ripple Markets UK, she now leads commercial activity across several product lines and markets. Her professional achievements are well documented, even though details of her early personal life and net worth remain private.
1. Who is Cassie Craddock? Cassie Craddock is Ripple’s Vice President and Managing Director for the UK and Europe. Her career profile also identifies her as UK CEO of Ripple Markets UK.
2. What did Cassie Craddock study? She studied chemistry at the University of Sheffield from 2010 to 2013, according to her supplied career profile.
3. Did Cassie Craddock play football? Yes. She played for Ipswich Town Women in the Women’s Premier League from 2013 to 2019.
4. When did Cassie Craddock join Ripple? She joined Ripple in August 2017 as a manager of business development and its first business development hire in London.
5. What is Cassie Craddock’s net worth? Her net worth has not been publicly verified, so there is no reliable figure to report.
The post Cassie Craddock: Early Life and Net Worth – The Ripple Executive Leading UK and Europe appeared first on 36Crypto.
