Cobie admitted Coinbase and Base lost crypto-native trust through avoidable mistakes and poor community engagement. He now leads the Base App and Coinbase trading products, while Jesse Pollak
Coinbase product executive Jordan Fish, widely known as Cobie, said Coinbase and Base have lost trust among crypto-native users after a series of avoidable mistakes. Speaking after Rune questioned Base's ability to attract onchain users, Cobie confirmed he recently assumed leadership of the Base App and Coinbase trading products, while Jesse Pollak continues leading the Base blockchain.
According to Cobie, he took responsibility for the Base App only a few days ago. He also clarified that he does not manage the Base blockchain itself.
His comments came after Rune questioned whether Base could rebuild community confidence. Rune argued that infrastructure alone may not attract users if trust remains damaged.
Responding publicly, Cobie acknowledged Coinbase had operated from what he described as an "ivory tower." He added that the company became increasingly disconnected from crypto-native users over time.
Furthermore, Cobie said Coinbase and Base lost considerable goodwill through avoidable mistakes, including the latest incident. However, he said rebuilding that relationship will require more than a few weeks.
As the discussion continued, Cobie outlined his priorities for the Base App. He said he wants product teams to work more closely with onchain users and build products people actually want.
He also acknowledged the criticism surrounding his appointment. According to Cobie, many long-time Base supporters currently hold negative views toward the project.
Meanwhile, Jesse Pollak confirmed transferring responsibility for the Base App to Cobie. Pollak said he will instead focus on expanding the Base network.
The leadership change follows Coinbase CEO Brian Armstrong's acknowledgment that Base made mistakes with content coins. Since then, Base has shifted greater attention toward trading, payments and artificial intelligence products.
Alongside management changes, Base has continued developing its network infrastructure. Recently, the network activated the B20 token standard for stablecoins and tokenized assets.
That launch followed the Beryl network upgrade. Earlier, Base also experienced a block production outage lasting nearly two hours after an invalid block caused a consensus issue.
Cobie joined Coinbase after its reported $375 million acquisition of Echo in October 2025. Before founding Echo, he built a reputation through the UpOnly podcast and later became an active investor in blockchain infrastructure projects, including EigenLayer, Ethena, Babylon, Monad, MegaETH, Succinct, Espresso Systems, Privy and Turnkey.
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