Coinbase is rebranding its Base App back to Coinbase Wallet, walking back a pivot made roughly 14 months ago and repositioning the self-custody product as a multichain trading hub rather than
Coinbase is rebranding its Base App back to Coinbase Wallet, walking back a pivot made roughly 14 months ago and repositioning the self-custody product as a multichain trading hub rather than a social-first platform.
Ryan Kass, head of product for Coinbase Wallet, said the restored name signals a deliberate strategic shift. ‘The rebrand back to Coinbase Wallet is a representation that you can access any asset, regardless of what chain it’s on, regardless of the brand of asset on crypto,’ Kass said.
