Dr Pepper is adding a new permanent flavor to its lineup. Parent company Keurig Dr Pepper unveiled Dr Pepper Ice Cream Float as part of its 2027 beverage innovation push. The new soda combine
Dr Pepper is adding a new permanent flavor to its lineup. Parent company Keurig Dr Pepper unveiled Dr Pepper Ice Cream Float as part of its 2027 beverage innovation push.
The new soda combines Dr Pepper's signature blend of 23 flavors with creamy vanilla ice cream flavor and notes of caramel and butterscotch. Unlike many of the brand's recent experimental flavors, Ice Cream Float will not be a limited-time release.
Keurig Dr Pepper said the drink will launch nationwide in the US in February of 2027 in cans and 20-ounce bottles. Fountain and frozen versions are expected to follow around the middle of the year. Both regular and Zero Sugar versions will be available.
Dr Pepper Expands Its Flavor StrategyThe launch forms part of a push by Keurig Dr Pepper to capitalize on consumers' appetite for unusual flavors combined with familiar brands.
The company said its research shows younger consumers are exploring a wider range of beverage categories and flavors while remaining attracted to nostalgic brands. Keurig Dr Pepper also said it delivered the top carbonated soft drink innovation in each of the past three years, based on Circana data.
Ice Cream Float follows several other flavor experiments from Dr Pepper, including Blackberry, Strawberries & Cream and the return of Creamy Coconut.
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The company's 2027 pipeline extends well beyond Dr Pepper. Keurig Dr Pepper is also preparing 7UP Miami Vice, Canada Dry Raspberry Lemonade and more than 25 new products across its energy-drink portfolio.
Keurig Dr Pepper Stock Rises After AnnouncementKeurig Dr Pepper shares finished Monday's session at $30.89 after gaining 0.65% on the day the company's 2027 beverage lineup was announced.
<iframe src=”https://widgets.coincodex.com/w/65c29836-f54b-48fb-b90d-bb73156618bd?site=coinpaper&mode=light” width=”100%” height=”420” frameborder=”0” referrerpolicy=”no-referrer-when-downgrade” style=”border:0;background:transparent;border-radius:0px;”></iframe>That means that stock performed on par with the broader market, with the S&P 500 rising 0.66%.
The gain does not necessarily mean investors were specifically reacting to Dr Pepper Ice Cream Float, particularly because Keurig Dr Pepper announced several products simultaneously. Still, the positive session suggests investors did not react negatively to the company's latest product strategy.
