Fox gains Roku’s platform and access to over 100 million households. Combined company targets stronger streaming growth and advertising revenue opportunities. Deal expects $400 million saving
Fox Corporation has agreed to acquire Roku in a $22 billion cash-and-stock transaction, strengthening its position in the increasingly competitive streaming television market. According to Crypto Briefing, the deal values Roku at $160 per share and combines FOX’s media assets with one of the largest connected TV platforms globally.
The acquisition gives FOX access to Roku’s platform technology, advertising network, and direct relationships with more than 100 million streaming households. At the same time, Roku gains the support of a media company with major sports rights, a leading news network, and a growing streaming business.
Streaming continues to reshape the television industry as viewers spend more time on digital platforms. Consequently, FOX is using the acquisition to expand beyond traditional broadcasting and increase its presence across connected television and digital advertising.
Both companies stressed that Roku will remain an open platform for content providers. Moreover, FOX programming will continue to be widely distributed across various services and devices following the completion of the deal.
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The transaction brings together several of FOX’s most valuable assets, including FOX News, Tubi, and a broad portfolio of live sports programming. These properties will now be paired with Roku’s extensive streaming ecosystem and audience reach.
Additionally, the combined company expects to improve how viewers discover and engage with content. Roku’s technology platform provides detailed audience insights that can help enhance content recommendations and advertising performance.
FOX also gains a stronger foothold in the connected TV advertising market, which continues attracting larger marketing budgets from major brands. As advertisers seek better audience targeting, Roku’s advertising capabilities could provide FOX with an important competitive advantage.
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According to FOX Chief Executive Lachlan Murdoch, the acquisition supports the company’s ongoing transformation toward higher-growth digital businesses. Meanwhile, Roku Chief Executive Anthony Wood said the merger will help both companies scale operations, accelerate innovation, and create more value for viewers and advertisers.
Beyond expanding audience reach, the deal is expected to generate approximately $400 million in annual cost synergies. These savings could strengthen the combined company’s financial position while supporting future investments in streaming technology and advertising solutions.
Furthermore, the larger scale of the merged business may create additional revenue opportunities as advertisers continue shifting spending toward connected television platforms. The companies believe the combination will create a stronger balance between content ownership, distribution, and advertising technology.
Upon closing, FOX shareholders will own approximately 73% of the combined company, while Roku shareholders will hold the remaining 27%. However, the transaction remains subject to regulatory approvals and shareholder approval processes.
The companies expect the acquisition to close during the first half of 2027. Once completed, the merged entity is projected to become the third-largest television company in the United States by viewing share.
In conclusion, the deal reflects FOX’s strategy of building a stronger position in streaming while expanding its advertising and content distribution capabilities. If approved, the acquisition will create a larger media company spanning both traditional television and digital entertainment.
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