KuCoin has entered into an official partnership with UAE Team Emirates – XRG, one of professional cycling's leading teams. The collaboration will be introduced publicly during the 2026 Tour d
KuCoin has entered into an official partnership with UAE Team Emirates – XRG, one of professional cycling's leading teams. The collaboration will be introduced publicly during the 2026 Tour de France, where KuCoin branding will appear on the team's buses, support vehicles, and fleet cars throughout the three-week competition.
As part of the agreement, KuCoin becomes the team's exclusive partner across the Cryptocurrency Exchange, Blockchain Trading Platform, and Crypto Wallet Service categories.
The partnership brings together two organizations focused on performance, precision, and long-term execution. For UAE Team Emirates – XRG, success is built on the coordination of riders, coaches, mechanics, and support staff. KuCoin said the same principles of teamwork, discipline, and trust guide its approach to building digital asset infrastructure for users worldwide.
"We are incredibly proud to partner with UAE Team Emirates – XRG and launch this collaboration on cycling's grandest stage," said BC Wong, CEO of KuCoin. "World-class achievements are never solitary; they require a dedicated team moving in unison toward a shared vision. These are the very values that have fueled KuCoin's growth, and we look forward to empowering the team as they chase victory at the Tour de France."
UAE Team Emirates – XRG includes several of the sport's top riders, including multiple Tour de France winner Tadej Pogačar, and has established itself as one of cycling's most successful teams through consistent results and preparation.
The agreement expands KuCoin's sports sponsorship activities and marks another step in the company's broader brand-building efforts. Additional initiatives involving UAE Team Emirates – XRG and Tadej Pogačar are expected to be announced later this season.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
