Metaplanet CEO Reveals The Core Logic of Strategy’s Bitcoin Accumulation Strategy Remains Unchanged! Here Are the Details
Simon Gerovich, CEO of Japan-based investment company Metaplanet, said that there has been no fundamental change in the structure or logic of Strategy’s (formerly MicroStrategy) long-standing
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AnonymousCryptoCompass newsroom
July 27, 2026
2 min read
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Simon Gerovich, CEO of Japan-based investment company Metaplanet, said that there has been no fundamental change in the structure or logic of Strategy’s (formerly MicroStrategy) long-standing Bitcoin buying strategy.
In his social media post, Gerovich emphasized that while market perception of Strategy’s approach has changed several times over the years, the company has consistently pursued the same strategy.
Gerovich recalled that Strategy’s Bitcoin journey began in August 2020, noting that at the time, a software company with a market capitalization of approximately $1 billion adding $250 million worth of Bitcoin to its balance sheet was seen by many as a one-off and unusual move. However, the fact that the company’s shares subsequently increased in value by approximately tenfold led to this decision being considered a “visionary” investment strategy in the markets.
However, the sharp declines in the Bitcoin market caused Strategy shares to lose approximately 90% of their value, leading to the strategy being described as a failed experiment. According to Gerovich, while market perception has changed significantly over time, the company’s core approach has never changed.
The CEO of Metaplanet pointed out that despite all the ups and downs, Strategy has continued its Bitcoin purchases uninterrupted and currently holds 843,775 BTC. At current market prices, the total value of these assets is estimated to be over $50 billion. With this amount of Bitcoin holdings, Strategy remains the world’s largest institutional Bitcoin investor.
Gerovich’s remarks drew attention because Metaplanet has also been regularly adding Bitcoin to its balance sheet recently. With these acquisitions in recent months, the company is accelerating its institutional Bitcoin strategy, and many investors consider Metaplanet one of Japan’s companies adopting the “Strategy model.”
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