Key Highlights Crypto prediction platform Polymarket secures exclusive partnership with Liga MX, North America’s highest-rated soccer competition Partnership involves Genius Sports providing
The cryptocurrency-based prediction market platform Polymarket has announced an exclusive agreement with Liga MX, which holds the distinction of being North America’s highest-rated soccer league by television viewership. This strategic partnership arrives just days ahead of the 2026 FIFA World Cup tournament, which begins June 12 with host nation Mexico facing South Africa at Mexico City’s iconic Azteca Stadium.
Polymarket just became the exclusive US prediction market partner for Liga MX.
Sports is slowly turning into real-time prediction markets.
Would you trade outcomes while watching matches?
pic.twitter.com/L0B5yZVZUC
— PrimeX BTC (@PrimeXBitcoin) June 11, 2026
According to Nielsen ratings data, Liga MX dominated U.S. television viewership among soccer leagues throughout 2025, surpassing both Major League Soccer and England’s Premier League in audience numbers.
According to Ari Borod, who serves as Polymarket’s president of sports business development, the partnership timing is strategic. “Polymarket is at a real growth inflection point and the biggest global sporting event is happening simultaneously,” he explained.
The arrangement incorporates Genius Sports, a leading provider of sports data and integrity services. The company will deliver official league statistics and monitoring infrastructure to Polymarket for all Liga MX betting markets available on its United States platform.
Mark Locke, CEO of Genius Sports, emphasized the importance of data integrity. “We’re proud to support this partnership by providing the official data and integrity infrastructure that helps power transparent, trusted prediction markets,” Locke stated.
For its international operations, Polymarket will maintain its existing cryptocurrency-based settlement framework.
Integrity monitoring has emerged as a critical priority for prediction market operators following recent controversies involving alleged match-fixing in basketball and claims of insider trading connected to military intelligence. Borod confirmed that Polymarket will exclude any Liga MX betting options that present integrity risks.
Trading activity surrounding the tournament has already commenced, with a recently established cryptocurrency wallet accumulating over $170,000 in positions on the Mexico-South Africa opening match through Polymarket. The wallet holder purchased $102,000 worth of contracts predicting South Africa would defeat Mexico by at least 1.5 goals, plus approximately $70,000 backing either a South African victory or draw.
Mexico currently holds a FIFA world ranking between 14th and 15th position globally, while South Africa ranks near 46th. Historical matchups between these nations show five official encounters since 1993, with Mexico claiming victory in three contests and the remaining two ending in draws.
Polymarket reports accumulating $5.4 billion in soccer-related prediction volume during the past year. Beyond this Liga MX agreement, the platform has secured exclusive partnerships with Major League Baseball and the Ultimate Fighting Championship, along with soccer leagues including Spain’s La Liga, Italy’s Serie A, and Major League Soccer.
Kalshi, considered Polymarket’s primary rival in the prediction market space, maintains a shared partnership with the National Hockey League alongside Polymarket.
Established sportsbook operators including DraftKings and Flutter Entertainment (FanDuel’s parent company) have experienced declining stock valuations this year as prediction markets capture growing market share. Both companies have responded by launching competing prediction market offerings.
Borod maintains the industry remains in early development stages. “The amount of product advances that are going to happen in the prediction-markets space — there’s a huge opportunity to close that product gap,” he noted.
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