Ripple CEO Brad Garlinghouse has directly explained how XRP’s price could rise as demand, utility, and liquidity increase. Digital Asset Investor shared a video in which Garlinghouse addresse
Ripple CEO Brad Garlinghouse has directly explained how XRP’s price could rise as demand, utility, and liquidity increase.
Digital Asset Investor shared a video in which Garlinghouse addressed a question about XRP’s value and its relationship with transaction activity. Garlinghouse focused on supply and demand, explaining how institutional use and greater liquidity could increase reasons for participants to hold XRP.
An audience member asked Garlinghouse to explain how he views XRP’s value compared with the number of transactions on the network. The question also asked how he could convince people that XRP represents an undervalued non-security token.
Garlinghouse responded by referencing the federal court ruling on XRP’s securities status before turning to price. He said digital asset prices ultimately depend on supply and demand.
Garlinghouse pointed to XRP’s fixed supply and connected price increases to stronger demand. He then explained how Ripple seeks to increase demand by expanding trust, utility, and liquidity around XRP.
Garlinghouse said Ripple treats XRP as its “North Star.” He said the company wants to drive trust in XRP, increase its utility, and improve its velocity through greater liquidity.
Ripple CEO On How XRP Price Rises pic.twitter.com/FyuygoLBP6
— Digital Asset Investor (@digitalassetbuy) September 25, 2026
Garlinghouse also connected XRP’s potential value growth to institutional activity and payment flows. He said that increased institutional transactions and greater utility could encourage more people to hold XRP.
He placed particular emphasis on liquidity. Garlinghouse explained that market participants want currencies and assets that they can easily enter and exit, especially during periods of stress or crisis. He said limited liquidity can discourage people from holding an asset because participants may worry about their ability to buy or sell when necessary.
Garlinghouse also pointed to Ripple’s investment activity across the XRP ecosystem. He said Ripple has invested more than $1 billion in other companies operating within the ecosystem. He linked those investments with the payment flows and use cases that Ripple continues to develop around XRP.
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Garlinghouse also referenced XRP’s previous position in the digital asset market. He said XRP ranked as the second-most valuable digital asset before the SEC lawsuit. He added that Ripple wants to continue building momentum around payment flows and use cases.
Digital Asset Investor focused on Garlinghouse’s comments about liquidity accompanying the video. He wrote, “Liquidity’s coming, folks. You better lock in.”
The video centers on Garlinghouse’s explanation that supply and demand ultimately determine XRP’s price, while greater utility, institutional activity, payment flows, and liquidity can influence demand. He connects Ripple’s investments across the XRP ecosystem with the company’s broader efforts to expand XRP’s use.
Disclaimer: This content is meant to inform and should not be considered financial advice. The views expressed in this article may include the author’s personal opinions and do not represent Times Tabloid’s opinion. Readers are advised to conduct thorough research before making any investment decisions. Any action taken by the reader is strictly at their own risk. Times Tabloid is not responsible for any financial losses.
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