Ripple concluded its annual Swell conference in New York City with a live music performance featuring British singer Ellie Goulding, who performed her chart-topping hit “Love Me Like You Do.”
Ripple concluded its annual Swell conference in New York City with a live music performance featuring British singer Ellie Goulding, who performed her chart-topping hit “Love Me Like You Do.” While the entertainment marked an impressive finale for attendees, a section of the XRP investor community voiced dissatisfaction, expecting more substantive financial announcements from the blockchain payments company.
Kylo Tradez, a well-known cryptocurrency trader active on social platform X, publicly criticized Ripple’s event strategy, accusing the company of losing focus on its core promises. He expressed disappointment over the absence of anticipated milestones, such as the announcement of a BlackRock exchange-traded fund (ETF) for XRP or the digital asset replacing SWIFT in global payments.
In his social post, Kylo Tradez argued that retail XRP investors have funded Ripple’s operations for a decade and questioned the value of hosting high-profile entertainment instead of delivering major financial breakthroughs. He attached a video of Goulding’s performance set against a Ripple-branded stage.
Instead of the BlackRock ETF or $XRP taking SWIFT’s place, investors got a concert paid for by retail XRP holders who have supported Ripple for 10 years.
The feedback highlighted widespread anticipation for announcements that could accelerate XRP’s mainstream adoption or directly benefit holders. The lack of such news at Swell, contrasted with the scale of the entertainment, led to heated discussions across the community.
Alongside the event, Ripple announced that it received full approval from the Office of the Comptroller of the Currency (OCC) to launch Ripple National Trust Bank. With this milestone, Ripple joins a select group of digital asset firms recognized as federally chartered institutions in the United States, expanding its capacity to offer compliant banking services through blockchain technology.
Mini dictionary: Office of the Comptroller of the Currency (OCC) — a bureau within the U.S. Department of the Treasury that regulates and supervises national banks and federal savings associations, ensuring the safety and soundness of the country’s banking system.
Despite this regulatory success, XRP’s price remained largely unchanged, leaving many investors frustrated after years of anticipation amid ongoing legal and regulatory challenges.
Milestone Expectation Outcome OCC approval for Ripple National Trust Bank XRP price increase Largely unchanged price Major financial partnership announcement BlackRock ETF or SWIFT adoption Not delivered Swell event finale New product/adoption news Ellie Goulding concertDespite securing federal bank status from the OCC, XRP’s muted market response has disappointed community members who were hoping for a significant price surge.
Community members responded with a mixture of support and criticism. Some defended Ripple’s decision to provide entertainment at a corporate event, describing it as a standard industry practice. Others amplified their mistrust toward Ripple’s leadership, with some users criticizing CEO Brad Garlinghouse and raising concerns about the company’s relationship with its token holders.
A portion of the community argued that Ripple treats holders of its digital asset, XRP, primarily as a funding mechanism for company operations rather than a core part of its ecosystem. These comments reflect ongoing debates over the rights and expectations of retail investors in blockchain-based projects.
With the Swell conference concluded, attention now shifts to Ripple’s next steps. The company has secured a major regulatory achievement and has laid the groundwork for its own national trust bank. However, it remains to be seen whether this infrastructure development will lead to increased adoption of XRP as a settlement asset or deliver the price movement investors have long awaited.
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