Roundtable (Nasdaq: RTB), an AI/DeFi-powered Enterprise Media Operating System, today announced a unified coalition of independent UK sports media brands running on the Roundtable platform. A
Roundtable (Nasdaq: RTB), an AI/DeFi-powered Enterprise Media Operating System, today announced a unified coalition of independent UK sports media brands running on the Roundtable platform. Absolute Chelsea, City Xtra, Last Word on Spurs, United District, LiverpoolTransferRoom have joined forces with other leading premier league brands - leveraging Roundtable's Media OS, to unify millions of fans in a premium sports coalition, which includes more than 200 global sports brands, including NFL, MLB, NBA, Hockey, and now the English Premier League, all part of a growing global media coalition which recently announced expansion to over 100 million user ecosystem.
The UK coalition is the vanguard of a broader European movement led by former United Kingdom Prime Minister Liz Truss: a premium media network created to operate fully independent of AI aggregators and Silicon Valley distribution. Across Europe, independent media brands are uniting on the Roundtable AI operating system, to retain full sovereignty over their brands, audience, data, and IP, leveraging global scale ecosystem and infrastructure.
Every coalition member runs independently on the full power of the RoundtableOS and marketplace, with a blockchain-based secure IP vault for each brand, coalition distribution, publishing, monetization, community, syndication, and real-time DeFi payments unified in a single ecosystem. The recently announced transformative Coinbase integration ensures publishers and journalists are paid instantly, with on-chain settlement through Roundtable's Media Liquidity Pool and smart-wallet network, ensuring immutable reporting and payments, down to every brand, story, video and professional content creator and journalist.
Millions of hockey fans were the first to adopt Roundtable’s transformative platform through TheHockeyNews.com, now a 50+ publication network covering every NHL team. In 2026, most former Sports Illustrated team publishers followed former SI CEO Heckman to Roundtable, while more than a dozen leading UK Premier League publications joined the Coalition, including Absolute Chelsea, City Xtra, Last Word on Spurs, District United and Liverpool Transfer Room.
“In 1999, we created Europe’s #1 sports network by partnering with the best Premier League team journalists in Britain: Rivals.net. Roundtable is repeating that playbook today, again with legendary brands and vastly superior technology,” said James Heckman, Founder and CEO of Roundtable. “Our growing coalition of UK professional media brands, built on Roundtable’s market-changing OS, creates a transformative experience for consumers and investors. Supporting professional journalism is mission one, by creating the world’s most efficient global marketplace for professional journalism.”
"We couldn't be more proud to become a member of Roundtable's premium UK media coalition. Their technology is truly transformative, and the way publishers are paid instantly is revolutionary," said Freddie Pye, Founder at City Xtra. "Media is at a turning point in the UK, and saving professional journalism starts with sports. To do so, publishers need full ownership and control of their IP, audience data, and a safe community platform; Roundtable provides all of this. The Premier League is revered globally and locally, and we're proud to lead what is only the beginning of building the largest media coalition in Europe.”
Roundtable (NASDAQ: RTB) is an AI/DeFi-powered Enterprise Media Operating System, integrating distribution, publishing, monetization, community, syndication and DeFi payment operations, powering professional and major media brands. The Web3 platform was developed over years by digital pioneers and co-founders Eyal Hertzog and James Heckman.
For more information, visit rtb.io.
Disclosure: This article was provided by Roundtable, the subject of the story. Roundtable and its affiliates have a direct financial interest in the securities of the company discussed. This communication should not be construed as investment advice.
