TLDR Tesla stock rose 0.33% Thursday afternoon but is down 9.23% over the past year. Unplugged Performance pitched taking over Cybertruck production after Tesla said it will end the line. The
Tesla (TSLA) stock edged up 0.33% in Thursday afternoon trading. The move came as an outside company pitched a plan to keep the Cybertruck alive.
Over the past year, the stock is down 9.23%.
Tesla said last week it would end Cybertruck production at its Austin Gigafactory sometime next year. The move lets the company focus on the Cybercab, its autonomous taxi.
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets…
— UP (@UnpluggedTesla) November 10, 2026
Unplugged Performance, an aftermarket parts and upgrade firm, did not take the news quietly. It posted a pitch on X to take over the Cybertruck line.
Reports say the company aimed its offer at Elon Musk. It even floated a three-row, SUV-style Cybertruck.
Under the plan, Unplugged’s investors would cover the costs. Cybercab would keep first claim on Tesla’s battery cells.
Tesla would collect a licensing fee. It could also sell Full Self-Driving and Robotaxi capabilities on the trucks.
Unplugged laid out two sales channels. One sends trucks to the Robotaxi network for the most profit per unit, and the other covers private sales at a lower profit per unit.
The company called both channels “sustainable” and “joy-maximizing.”
Neither Tesla nor Musk had responded as of Thursday. Replies on X were mostly positive, though.
Some owners posted photos of their trucks, and others asked for upgrades. One user wrote, “Are you guys serious? Please say you’re serious. I need the truck and SUV.”
The Cybertruck has had a rough run. It was announced in 2019, but production did not start until late 2023.
Owners reported rust and said the truck could not off-road as advertised. Firefighters also needed special instructions for battery fires, and there were several recalls.
Separately, Lunar Energy says its home storage system matches Tesla’s on performance. The Bay Area startup adds that it fits homes better.
The system can hold up to 300 kWh, roughly 10 days of power for an average household. Its CEO, Kunal Girotra, once led Tesla Energy.
Girotra said, “We’re the underdog, but we’re fighting very hard to come up with newer ways to widen the gap.”
Analysts rate Tesla stock a Moderate Buy, based on 14 Buys, 11 Holds and two Sells over the past three months. The average price target is $411.86, which implies 5.15% upside.
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