Trump Media terminated its planned CRO treasury venture with Crypto.com and Yorkville, citing market conditions and changing business priorities. The company is scaling back prediction market
Trump Media and Technology Group is ending its planned CRO treasury venture with Crypto.com and Yorkville Acquisition Corp. Axios reported Friday that the company is also scaling back prediction market plans. Interim CEO Kevin McGurn said the company is refocusing on media, data licensing and its TAE merger as treasury competition grows.
https://twitter.com/WuBlockchain/status/2085827910695555525?s=20Trump Media, Crypto.com and Yorkville mutually agreed to terminate Trump Media Group CRO Strategy. The companies cited prevailing market conditions and changing business and stakeholder priorities.
The proposed venture would have built a publicly traded company around Crypto.com's CRO token. It also planned to earn returns by staking its holdings.
The companies also ended a services agreement and related digital asset products. However, Yorkville America's America First ETFs will continue under the Truth Social Funds brand.
Trump Media bought $105 million of CRO in September 2025 through its Crypto.com partnership. That deal also included plans for CRO rewards in Trump Media products.
Trump Media is also changing its plans for prediction markets on Truth Social. Instead of integrating Crypto.com's prediction products, the company plans to market them to its users.
McGurn told Axios that prediction markets have become more competitive. He said Trump Media sees greater value in distribution and data than operating market infrastructure.
McGurn said competitive dynamics, rather than regulatory concerns, drove the CRO decision.
The changes put more focus on Trump Media's media business, data licensing and its TAE merger. McGurn said the company hopes to complete the merger before the end of 2026.
Trump Media's API business now has about 10 customers, up from roughly five previously. Its customers include high-frequency trading firms using Truth Social data for algorithmic trading.
McGurn said news organizations and indexes are also approaching the company. He added that Trump Media is exploring licensing deals with large language model developers and prediction-market platforms.
Meanwhile, Trump Media held 9,542 BTC at the end of the second quarter. Earlier this week, it moved 2,628 BTC worth about $165 million to addresses associated with Crypto.com.
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