In the retail business, money is lost not only because of weak sales. Some revenue is missed when popular products run out too early, while part of the company’s working capital remains tied
In the retail business, money is lost not only because of weak sales. Some revenue is missed when popular products run out too early, while part of the company’s working capital remains tied up in items that sell too slowly. When the product range consists of only a few dozen items, the situation can still be managed in a spreadsheet. However, as the number of SKUs, warehouses, and sales channels grows, manual inventory tracking quickly becomes inaccurate and time-consuming.
Veloseller is an inventory optimization service for marketplace sellers, online stores, offline retailers, and wholesale companies. It analyzes inventory movement and helps businesses make practical decisions: which products should be reordered, which should be cleared out, and where the company is already losing potential revenue.
To start using Veloseller, only four data points are required: SKU, product name, price, and current stock level. Data can be imported through the Ozon FBS and Wildberries FBS APIs, uploaded from Excel or CSV files, transferred through a product feed, or entered manually. This makes the product suitable not only for companies with their own IT infrastructure, but also for small sellers that still manage inventory in ordinary spreadsheets.
The calculations are based on inventory movement analysis. The system determines sales velocity, estimates the number of days each product will remain in stock, identifies shortages and slow-moving inventory, and calculates the recommended quantity for the next purchase order.
One of the service’s key metrics is TVelo, or actual sales velocity. Unlike a simple average, it takes into account only the days when the product was actually in stock. For example, if 60 units were sold over 30 days, but the product was unavailable for eight of those days, dividing sales by the full 30-day period would be inaccurate. The out-of-stock period artificially lowers the average sales rate and may lead to another shortage after the next delivery.
Veloseller’s main advantage is its focus on turning analytics into specific actions. Users see not only charts and performance indicators, but also a list of products that require attention.
The service also includes basic unit economics for individual products. This helps users assess product margins and make decisions based not only on revenue, but also on actual profitability.
The service is not limited to analytics from a single marketplace. It treats the warehouse as a unified source of data and can therefore be used by businesses selling through Ozon and Wildberries under the FBS model, their own online stores, Avito, social media, offline retail locations, wholesale channels, and direct sales channels.
This approach is especially useful for businesses that sell the same product range across several channels at once. In such cases, reports from individual platforms show only part of the picture, while purchasing decisions need to be based on the overall movement of inventory.
Inventory-based calculations depend on the quality of the source data. Transfers between warehouses, write-offs, returns to suppliers, and inventory adjustments must be recorded correctly so that the system does not interpret them as actual sales.
New SKUs also require time to build up sufficient history. The first calculation appears quickly, but a more reliable picture is formed after several days of observation.
At the time of writing, Veloseller offers a free plan for one warehouse and up to 50 SKUs. The paid Start plan is designed for one warehouse and up to 1,000 SKUs, while the Custom Builder plan allows companies to configure the number of warehouses and the size of their product range according to their needs. All plans are stated to include the same functionality, with the main differences relating to usage limits.
The product’s features and current pricing are available on the official Veloseller website. New users receive a 40-day free trial with no bank card required.
A free unit economics calculator is also available for preliminary profitability calculations for individual products, taking into account the seller’s main expenses.
Veloseller occupies a clear position between manual inventory management in Excel and complex enterprise inventory management systems. Its main strengths are its low barrier to entry and its focus on management decisions related to working capital.
The product will be particularly useful for sellers that already face recurring stock shortages, growing levels of slow-moving inventory, or the need to manage several sales channels. Instead of manually searching for problems across hundreds of spreadsheet rows, the service helps businesses quickly identify where money is being lost and what actions can improve the situation.
