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Markets

American Gen Z takes radical path to wealth creation

Around 26% of Gen Z investors in the U.S. revealed in a recent survey by the American finance platform Betterment that they treat sports betting as a "deliberate, ongoing component" of their

AnonymousCryptoCompass newsroom
August 15, 2026
3 min read
NEWS
American Gen Z takes radical path to wealth creation
CryptoCompass editorial visual for markets coverage.

Around 26% of Gen Z investors in the U.S. revealed in a recent survey by the American finance platform Betterment that they treat sports betting as a "deliberate, ongoing component" of their wealth plans, Bloomberg reported on Aug. 13.

In comparison, 14% of millennials, 6% of Gen X, and 1% of baby boomers admitted to treating sports betting as a means of wealth creation.

Related: More Americans over 55 hold crypto than under 25, NCA report finds

About 33% of Gen Z respondents said they don’t participate in sports betting at all, compared with 63% of investors across the four generations. The online survey gathered responses from 1,000 U.S. retail investors.

The report cited a Northwestern Mutual Planning & Progress study from March as per which housing unaffordability and rising living costs have led to many people flocking to high-risk, speculative trades such as prediction markets, sports betting, and cryptocurrencies to achieve their financial goals quickly.

“When a prediction market or sportsbook starts to feel like a retirement strategy, we have a problem,” said Betterment CEO Sarah Levy. “These products are designed to keep people seeking the next quick score, not to help them build toward the next decade.”

States sue prediction markets as CFTC defends its jurisdiction

Prediction market platforms such as Polymarket have gained immense popularity due to their sports event contracts.

Launched in 2020, Polymarket is the world’s largest prediction market. It is built on Polygon, the Ethereum-based layer-2 blockchain network. It lets traders predict events like future Bitcoin (BTC) prices, election results, sports events, etc., by paying with cryptocurrency.

Users can deposit Circle's USDC stablecoin, a type of digital dollar, and trade shares that represent the likelihood of specific future outcomes.

CNBC reported that its international exchange posted a record monthly notional trading exceeding $10.8 billion and its U.S. exchange posted a figure north of $3.5 billion in June during the FIFA World Cup.

In the U.S., Polymarket offers its contracts as a Commodity Futures Trading Commission (CFTC)-registered platform.

Several U.S. states such as Michigan, Nevada, Massachusetts, and Illinois have blocked or tried to restrict Polymarket's sports event markets, arguing these markets are nothing but sports betting.

However, prediction market platforms like Polymarket argue that the CFTC is the sole regulator of prediction markets under the Commodity Exchange Act (CEA), and their sports contracts aren't subject to state gaming regulators.

Both the CFTC and chair Michael S. Selig have pushed back on states trying to regulate prediction markets. When the commodities regulator sued Nevada to reiterate its exclusive jurisdiction over prediction markets, Selig said,

"As I’ve said before, the CFTC has the expertise and responsibility to defend its exclusive jurisdiction over commodity derivatives, and that’s exactly what we’ll do.”

As reported earlier, Donald Trump Jr.'s venture capital fund, 1789 Capital, is an investor in Polymarket. The president's son is also an advisor at the platform.

Related: Charles Schwab CEO reveals surprising trend among Gen Z traders