The American giant Charles Schwab is preparing a major evolution of its crypto offering. The group, which holds nearly $10 trillion in assets, aims to launch spot crypto trading for financial
The American giant Charles Schwab is preparing a major evolution of its crypto offering. The group, which holds nearly $10 trillion in assets, aims to launch spot crypto trading for financial advisors starting mid-2027. An initiative that would bring traditional wealth management even closer to the digital asset market. But not only that! The ecosystem’s size also places this announcement among the most watched institutional developments at the moment.
The news was confirmed during a roundtable organized on May 28, 2026, by Schwab Advisor Services, just a few days after the launch of crypto trading for 39 million traditional American customers. According to the head of advisor experience Jalina Kerr, the rollout of spot crypto trading, transfers, and custody services is planned for mid-2027.
The future crypto offering will integrate directly into the platform already used by advisors to manage their clients’ stocks, bonds, and funds. The goal: to allow purchasing, selling, and custody of digital assets in the same environment as traditional investments.
According to Kerr, the timeline remains subject to change. Teams are nevertheless continuing work on regulatory requirements, risk controls, and custody infrastructure.
Your 1st cryptos with CoinbaseThis link uses an affiliate program.The announcement attracts attention for a simple reason: Charles Schwab is among the largest asset custody players in the United States. According to data, Schwab’s advisory platform holds around $10 trillion in assets. Also, it serves over 16,000 advisory firms.
This evolution thus puts Schwab face to face with competitors already present in the segment. On the list are:
Even a limited allocation to crypto could represent significant flows for the market.
Today, many advisors favor exchange-traded products to expose their clients to cryptocurrencies. Yet, demand for direct holding of Bitcoin and Ethereum is growing.
According to Jalina Kerr, more clients already hold digital assets outside the Schwab ecosystem. Advisors are therefore looking for solutions to consolidate these positions in a single infrastructure, with integrated reporting and custody tools.
According to Wall Street analysts, the arrival of a giant of this magnitude brings unprecedented legitimacy to the crypto asset class. Market data shows that financial advisors’ demand for direct investment vehicles is at its highest since the historic success of Bitcoin ETFs.
The market’s reaction has been immediate. Many crypto experts believe Schwab could capture hundreds of billions of dollars in currently dormant capital.
One thing is certain: crypto crosses a new threshold of institutional legitimacy. 2027 could mark the date when Wall Street and blockchain will finally fuse their destinies.
