Getty Images shares surged in premarket trading after the company announced a multi-year display agreement that will bring its licensed visual content into ChatGPT. The Getty Images agreement
Getty Images shares surged in premarket trading after the company announced a multi-year display agreement that will bring its licensed visual content into ChatGPT.
The Getty Images agreement with OpenAI allows Getty’s licensed content libraries to appear across OpenAI search and discovery experiences within ChatGPT. Getty said the deal is aimed at improving visual responses by adding high-quality licensed images to AI-powered search and discovery.
Getty CEO Craig Peters said, “High-quality, licensed visual content makes AI-powered search and discovery more useful and more trustworthy,” adding that the partnership reflects a shared recognition of the role licensed media can play in richer ChatGPT experiences.
GETY closed at $0.6051 before the announcement, while premarket trading trackers showed the stock moving sharply higher after the OpenAI news. Finviz flagged a large premarket surge tied to the display partnership, and traders circulated levels near $1.60, implying a move of more than 150% from the prior close if sustained into regular trading.
The reaction shows how quickly investors are repricing companies that can turn copyrighted content into AI distribution deals. Getty has long argued that professional images, editorial photography and licensed archives should not be treated as free input for AI systems. This agreement gives the company a direct role inside one of the largest AI products instead of leaving the issue only to litigation and scraping disputes.
The deal is not described as a model-training license. Getty’s announcement says its content will be used for display inside ChatGPT search and discovery experiences, meaning the core commercial hook is image availability, attribution-quality visuals and licensed presentation inside AI responses.
That distinction is important for the market reaction. AI companies are under growing pressure to secure content through partnerships, attribution systems and licensing agreements rather than relying on broad scraping arguments. OpenAI has already become one of the most closely watched AI companies in public and private markets, with its spending, product expansion and possible IPO timeline driving broader investor attention after OpenAI reported heavy cash burn alongside surging revenue.
Getty’s own AI strategy has been moving in the same direction. The company already offers a commercially safe AI image-generation product built around licensed and permissioned content, and its new ChatGPT display agreement adds another route for monetizing its library.
The deal also puts attention back on other licensed-content companies, especially Shutterstock. Getty and Shutterstock agreed in 2025 to combine in a $3.7 billion merger designed partly around AI disruption, broader content libraries and cost synergies.
Traders are now treating licensed image archives as possible AI infrastructure assets. If search and chatbot interfaces keep replacing traditional web browsing for some users, AI platforms need trusted visuals, rights clarity, creator relationships and content depth. That gives companies such as Getty and Shutterstock a clearer pitch to AI labs, search engines, publishers and enterprise software platforms.
Getty had already signed a separate multi-year image partnership with Perplexity, showing that the OpenAI deal is part of a broader licensing strategy rather than a one-off. The Perplexity deal focused on displaying Getty images across AI-powered search and discovery tools, while the OpenAI partnership brings the same display logic into ChatGPT.
The broader AI market has moved quickly from model launches into distribution, rights, cost and product trust. OpenAI’s push to turn ChatGPT into a larger work and discovery layer has already raised questions around product design and monetization after reports of a ChatGPT superapp overhaul. Getty’s deal now adds licensed visuals to that expansion path.
The partnership arrives as AI companies face continuing pressure over how they use copyrighted text, images, news, code and media. Getty has been one of the most visible rights holders in that fight, including litigation against Stability AI over alleged image misuse.
The OpenAI deal gives Getty a different route: licensed display inside AI products, potential distribution to ChatGPT users and a stronger market argument that high-quality media libraries still have value even when AI tools can generate synthetic images.
The market response is tied to that shift. Getty’s prior regular close left the company valued near $250 million, while premarket levels around $1.60 would lift its equity value above $600 million. The next trading session will show how much of that move holds once regular liquidity returns, but the immediate reaction gives Getty one of its strongest AI-driven market moves since the stock began trading.
The agreement now places Getty images inside ChatGPT’s search and discovery layer, giving OpenAI a licensed visual source for richer responses and giving Getty a fresh AI distribution channel as investors reprice the value of rights-cleared content.
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