In a post on X, Shark Tank investor Kevin O’Leary said he is building a concentrated portfolio of high-end collectibles. “I’m investing millions in rare sports cards because I see them as a l
In a post on X, Shark Tank investor Kevin O’Leary said he is building a concentrated portfolio of high-end collectibles.
“I’m investing millions in rare sports cards because I see them as a legitimate alternative asset class,” he wrote.
“When you look at the historical performance of truly unique pieces, some have appreciated far beyond the S&P 500, gold, and crypto.”
O’Leary’s approach is deliberate and long-term. He plans to acquire only 10 to 20 exceptional cards and hold them rather than trade frequently. He suggested allocating 3 to 5 percent of a broader investment portfolio to this category.
The Canadian businessman, known for his disciplined take on wealth building, has previously stressed the value of diversification and limiting single positions.
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His latest comments signal a shift toward tangible collectibles as a hedge and growth vehicle.
Sports cards have drawn growing interest from high-net-worth investors in recent years. O’Leary argued that the rarest examples behave more like fine art than mass-market memorabilia.
Only the scarcest pieces, he said, deliver outsized returns, while ordinary cards tend to stagnate.
"My strategy is simple, build a portfolio of 10 to 20 exceptional pieces, hold them long term, and let them appreciate. For me, allocating 3 to 5% of a portfolio to an asset class like this makes a lot of sense," he shared on X post.
The comments come as traditional markets remain volatile and crypto continues to face sharp swings.
By positioning rare cards alongside more conventional holdings, O’Leary is betting that scarcity and cultural demand will drive long-term appreciation.
O’Leary has long mixed traditional investing with newer asset classes. He has previously spoken favorably about Bitcoin and Ethereum while cautioning against most altcoins.
Earlier in June, O'Leary laid out his near-term price framework for Bitcoin, pointing to regulatory clarity as the deciding factor that keeps the asset capped within a wide trading range.
He said that Bitcoin will likely stay range-bound between $80,000 and $200,000 forever, regardless of how strong the broader investment case becomes.
His latest move into sports cards reflects a broader search for assets that are both scarce and liquid at the top end of the market.
Whether the strategy pays off will depend on continued demand for the rarest pieces. For now, one of television’s best-known investors is putting real capital behind the idea that the right sports cards can beat gold, stocks and crypto.
