Elon Musk does not do modest targets. On Monday morning, he responded to bullish analyst projections for SpaceX with a post on X that set a higher bar still, he would be "disappointed" if the
Elon Musk does not do modest targets.
On Monday morning, he responded to bullish analyst projections for SpaceX with a post on X that set a higher bar still, he would be "disappointed" if the company failed to significantly exceed them.
The projections in question came from the post from analyst Shay Boloor, who estimated SpaceX could approach $100 billion in annual revenue by 2028, putting it among the fastest-scaling businesses in history.
"I would be disappointed if SpaceX did not significantly exceed these milestones," Musk wrote in a post.
Aaron Burnett, another analyst tracking the company, added that even those estimates may be too conservative once the AI compute angle around Starlink and Grok is fully priced in.
SpaceX's path to that kind of number is built on a flywheel that few companies have managed to construct. The company controls its own launch infrastructure, uses that to scale Starlink's satellite broadband network globally, and is now layering AI compute capabilities on top.
That vertical integration is what makes the $100 billion projection credible to analysts who cover the space closely. Musk's response was not a rebuttal. It was an instruction to aim higher.
Related: Millionaire shorts SpaceX as price crashes
This is not the first time Musk has pushed back on Wall Street's SpaceX projections by going bigger.
Earlier this month, Musk responded to an X post citing Morgan Stanley estimates that projected SpaceX's revenue at $330 billion by 2030, saying he believes the company could generate roughly $1 trillion in revenue by then.
"I think SpaceX might be able to reach approximately $1T revenue in 2030," Musk wrote.
Morgan Stanley's own 2030 figure was less than a third of what Musk was putting on the table. The pattern is consistent: analysts set a number, Musk raises it, and then quietly makes the case that the analysts are the ones being unrealistic.
Bitcoin is sitting near $60,000 today, roughly 50 percent off its all-time high of $126,000, a level many institutional observers view as a deep discount worth acting on.
SpaceX already holds Bitcoin on its balance sheet. The argument here is straightforward: a company generating $100 billion in annual revenue that redirects even a fraction of that cash into Bitcoin accumulation, at current prices, does not just build a stronger treasury.
It builds a capital base that compounds alongside the asset. Strategy showed what that playbook looks like at a smaller scale. SpaceX doing it with Musk's conviction and a revenue engine of this magnitude would be a fundamentally different proposition.
The milestones Musk is setting look aggressive on paper. Add a disciplined Bitcoin accumulation strategy to a $100 billion revenue base, and they start looking conservative.
At the time of writing, Bitcoin was trading at $59,322.
Related: Bitcoin demand is gone for 46 days, here's what this analyst says investors should know
