Ondo Finance has appointed John Hoffman as Managing Director, Head of Product Portfolios, as the blockchain-based platform expands its focus on onchain investment products. The company announ
Ondo Finance has appointed John Hoffman as Managing Director, Head of Product Portfolios, as the blockchain-based platform expands its focus on onchain investment products.
The company announced the appointment on June 11, 2026, saying Hoffman will help build and distribute tokenized portfolio products using Ondo’s existing infrastructure for onchain capital markets.
Hoffman joins Ondo from Grayscale Investments, where he served as Managing Director, Head of Distribution and Partnerships.
Before joining Grayscale, he spent nearly two decades at Invesco, most recently serving as Head of the Americas, ETFs and Index Strategies.
Related: Ondo is bringing leveraged stock trading on-chain with Ondo Perps, live June 9
Hoffman has worked across both traditional finance and digital assets, helping develop ETF products and distribution platforms.
At Ondo, he will focus on creating new portfolio products built on blockchain infrastructure. These products will include custom tokenized baskets powered by leading asset managers, as well as Ondo-native investment strategies.
The appointment marks a shift in Ondo’s strategy from building the infrastructure for tokenized assets to developing investment products that use that infrastructure.
The executive hire comes as Ondo expands its tokenized stock offering, which allows investors outside the United States to gain economic exposure to publicly traded U.S. stocks and ETFs through onchain tokens.
Ondo tokenized stocks have surpassed $1 billion in total value locked across 250 assets in less than eight months.
The company’s assets are available across the public blockchains Solana, Ethereum, and BNB Chain. They are supported by wallets, exchanges, custodians, and protocols including Binance, Bitget, MetaMask, Ledger, Blockchain.com, and more.
Each token is fully backed by the corresponding stock or ETF, together with cash in transit.
Hoffman said ETFs changed how investors allocate capital by making markets more accessible, and he believes blockchain-based finance could move even faster.
"ETFs redefined how investors allocate capital and ultimately democratized access to markets globally. It took 30 years for ETFs to go from niche product to the default vehicle. Onchain finance will compress that timeline dramatically. The infrastructure is here and the next generation of portfolio products will be built onchain."
Ondo Finance describes itself as a blockchain-based platform focused on tokenizing real-world assets and bringing institutional-quality financial products on chain.
The company aims to make capital markets more accessible, transparent, and efficient by connecting traditional finance with decentralized infrastructure.
