Open USD stablecoin backed by 140 firms launches on Ethereum with Visa, Mastercard, BlackRock

Open USD (OUSD), a newly developed institutional-focused stablecoin, is preparing to launch directly on Ethereum, according to a statement from Ethereum Institutional. The project is backed by a consortium comprising over 140 companies, including leading names in global finance and technology such as Visa, Mastercard, Stripe, BlackRock, and BNY Mellon.

Consortium structure and industry backing

Open Standard, an independent governance company, is tasked with developing and overseeing the Open USD stablecoin. Unlike single-issuer models, Open Standard coordinates a broad consortium of firms spanning payments, banking, fintech, and crypto infrastructure. Major participants include Visa, Mastercard, Stripe, BlackRock, BNY Mellon, Coinbase, and Western Union.

With more than 140 member organizations, the consortium aims to provide a robust backing and decentralized governance structure for the stablecoin, distancing it from traditional models led by one dominant entity.

Mini dictionary: Open Standard, a governance-focused firm, manages the rules, integrity, and operations of the Open USD stablecoin consortium, separating control from any single issuer.

Product features and differentiation

Open USD intends to set itself apart from established stablecoins such as USDT and USDC through its revenue-sharing model. Rather than centralizing interest earnings from reserve assets with one issuer, Open USD distributes these earnings to ecosystem partners across its network.

Additionally, Open USD enables businesses to mint and redeem the stablecoin with no fees or artificial volume restrictions. This structure offers more flexibility and cost efficiencies for institutional users.

Open USD distributes reserve earnings to partners, and allows minting and redemption with no fees or restrictions, aiming to drive institutional adoption.

Ethereum as the launch platform

The choice to launch OUSD on the Ethereum network reflects Ethereum’s stronger position in institutional finance and blockchain-based asset management. Ethereum already hosts the largest ecosystem for stablecoins and tokenized U.S. Treasuries, as well as an expanding portfolio of real-world assets.

Tom Lee, co-founder of research firm Fundstrat, characterized Open USD’s launch on Ethereum as a sign that the network remains central to the evolving landscape of institutional finance.

Tom Lee noted that “Open USD choosing Ethereum is validation that after 11 years one blockchain reigns supreme for the future of finance.”

Competition among stablecoin issuers

With its innovative structure and broad institutional support, Open USD is being positioned by analysts as a possible rival to incumbent firms such as Tether (USDT), Circle (USDC), and newer offerings like RLUSD, which is issued by Ripple.

As the consortium-led stablecoin sector continues to evolve, Open USD’s launch could reshape the competitive landscape for digital dollar assets in institutional markets.

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