Apple App Store Update Allows Third-Party NFT Transactions

Apple has updated its U.S. App Store guidelines to allow developers to incorporate external payment methods and enable third-party NFT transactions within apps. These changes follow a recent court ruling that has influenced the company's policies significantly.

The update could enhance opportunities for NFT and crypto payment apps, expanding the market reach of platforms compatible with iOS devices.

Shifting Policies May Boost NFT Market Growth on iOS

Apple has amended its App Store guidelines to permit external payments and NFT transactions in the U.S. This revision reflects adjustments in policy prompted by a recent legal decision. The changes are expected to drive increased integration of NFT sales in iOS apps.

Despite these new allowances, some regulations remain unchanged. The ban on ICOs, task-based reward tokens, and device-based mining is still active, limiting certain crypto app functionalities in Apple's ecosystem.

"Since I took over the leadership role in November 2023, Binance has welcomed a return of positive net capital inflow... The industry will continue to evolve, including increased credibility, growing user trust, new institutions joining, and the launch of new products." - Richard Teng, CEO, Binance

Reactions within the industry remain measured, as key figures have not publicly commented on these updates yet. Binance CEO Richard Teng has expressed support for increased industry compliance and innovation, highlighting a broader acceptance of regulatory adjustments.

Market Data Overview

Did you know? Apple's previous stringent policies limited cryptocurrency app capabilities, often suppressing mobile app innovation and crypto integration. This updated guideline marks a shift towards broader digital asset acceptance, potentially fostering significant growth in the NFT market.

According to CoinMarketCap, Ethereum (ETH) stands at a price of $1,837.75, with a market cap of $221.88 billion and a market dominance of 7.41%. The trading volume has decreased by 39.62% to $8.28 billion. Over 90 days, ETH experienced a 38.09% price drop. This data reflects as of May 3, 2025, 19:49 UTC.

The Coincu research team iterates that compliance and regulatory adherence remain pivotal for capitalizing on this App Store update, suggesting an uptick in user engagement for apps aligning with new guidelines. Ethereum backing NFTs and similar assets could experience increased utility in the mobile app domain.