Apple’s 30% Cut Is Dead — Big Win for Crypto Apps

A U.S. federal appeals court has ruled that Apple can no longer block developers from linking to external payment systems. This decision applies to all apps on Apple’s platform.

That means no more 30% “Apple Tax” on in-app purchases. For the crypto industry, this opens the door to a new era of freedom, profits, and direct engagement.

Apple’s 30% Cut Is Gone — Crypto Apps Can Now Sell Freely

For years, Apple has required apps in its ecosystem to use its own payment system, taking a 30% cut on everything from digital subscriptions to in-game purchases. This policy also limited the ability for crypto apps to let users buy NFTs or tokens directly. That’s over now. Apps can finally link to outside checkout pages — without restrictions and without giving Apple a dime.

This decision doesn’t just level the playing field — it reshapes it. For crypto apps, especially those selling NFTs or offering tokenized services, Apple’s old rules were a major roadblock. Developers either avoided the App Store altogether or passed on the 30% fee to users, inflating prices and killing user experience.

NO FEES on web transactions. Game over for the Apple Tax.

Apple’s 15-30% junk fees are now just as dead here in the United States of America as they are in Europe under the Digital Markets Act. Unlawful here, unlawful there.

4 years 4 months 17 days. https://t.co/RucrsX7Z4A pic.twitter.com/3kSYnt5pcI

— Tim Sweeney (@TimSweeneyEpic) April 30, 2025

Now, apps like Coinbase Wallet, Magic Eden, or even smaller Web3 games can enable direct sales of NFTs and other digital assets through external websites. That means no more backdoor workarounds or waiting on platform approvals. For example, NFT marketplace Magic Eden previously had to strip core features from its iOS app to comply with Apple’s rules. With the ruling, it could restore full functionality and sell assets directly — instantly improving monetization and UX.

More About Crypto Apps

Kaia is a new EVM-compatible Layer 1 born from the merger of Klaytn and Finschia. It aims to drive crypto adoption in Asia by leveraging KakaoTalk and LINE. LINE users already engage with digital economies daily—sending over a billion stickers, earning rewards through gamified programs, and using LINE Points and LINE Pay for transactions. These habits closely mirror the fundamentals of crypto: digital ownership, peer-to-peer transfers, and token-based incentives.

BCAP invested $20M in Kaia

Kaia, through a strategic partnership with LINE, brings crypto payments and mini dApps to LINE’s >200 million active users and Kaia users worldwide. pic.twitter.com/LZJYUQVVK5

— Blockchain Capital (@blockchaincap) April 30, 2025

Kaia’s exclusivity deal with LINE means all blockchain activity within LINE, including payments, gaming, and identity, will run on Kaia’s infrastructure. This partnership is already bearing fruit with the rollout of LINE’s Mini Dapp Portal, a feature built directly into the chat interface that gives users seamless access to decentralized applications.

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