Blockchain Group Launches $20B Bitcoin Strategy in Europe

The plan highlights a growing trend of businesses using Bitcoin as a treasury asset, adding to market confidence amidst rising crypto funding.

Strategic Expansion Through Bitcoin

The Blockchain Group, Europe's first "Bitcoin Treasury Company," intends to acquire up to 260,000 BTC by 2033. Established in Paris, the firm's decision marks a substantial commitment to increase Bitcoin holdings. Despite starting modestly, the recognized entity aims for significant expansion. Peer entities like Strategy₿ have undertaken similar strategies, indicating shifting corporate treasury tactics.

Their 2024 acquisition began with 40 BTC, funded via €3.5 million. By March 2025, holdings reached 620 BTC, worth €50.5 million. This financial strategy aligns with their broader Bitcoin strategy and follows shareholder-approved capital increases.

"The rebranding signals a dedication to keeping up with online finance but could potentially distract the firm's existing customers." — Melody Brue, VP and Principal Analyst, Moor Insights & Strategy

The announcement coincides with a rise in crypto funding, totaling $4.9 billion in Q1 2025. Correlation recovery between Bitcoin price and venture investments strengthens the strategy's timing. The pursuit of 260,000 BTC underscores the escalating trend of Bitcoin adoption. Bold moves by the Blockchain Group may inspire other companies to explore similar strategies, reinforcing Bitcoin as a corporate treasury asset.

The Blockchain Group's trajectory is likely to draw interest, partly due to influential voices such as Elon Musk discussing cryptocurrency insights and future trends.