Memecoins, those tokens often inspired by jokes or memes, are no longer just simple curiosities in the crypto universe. They are becoming true cultural phenomena, largely thanks to TikTok, the favorite network of Generation Z. This platform, once dedicated to dances and challenges, is now a springboard for the most unexpected financial trends.
Behind the surge of memecoins lies a social and technological dynamic. Young people, often skeptical of traditional financial institutions, see in these tokens an opportunity to challenge norms. On TikTok, viral videos transform memes into coveted assets, as evidenced by CHILLGUY, the rising star of memecoins.
In just two months, this token based on a popular TikTok meme experienced a spectacular progression, reaching an increase of 482,260%. It is not just a number: it is a sign that the attention economy, fueled by social networks, can propel digital assets to unprecedented heights. But CHILLGUY’s limited liquidity reminds us that risk remains ever-present in this vibrant market.
Why TikTok? Because it is the ideal playground to captivate a young and massive audience. Unlike X (formerly Twitter), which is focused on a more technical crypto community, TikTok offers a diverse and eager audience for captivating content.
Creators like Pump.Fun, experts in crafting viral memecoins, leverage this power. The result: millions of young people discover, share, and invest, often with disconcerting ease.
This strategy does not escape the experts. Suki Yang, founder of LMAO, insists on the key role of viral videos in the rapid dissemination of tokens.
The quest for financial independence of Generation Z, combined with their ability to take ownership of digital trends, shapes a market where memecoins are no longer simple jokes: they become symbols of a new economy.
In a world in search of new financial perspectives, memecoins show that crypto, far from being limited to traditional transactions, is also a reflection of cultural and generational aspirations. It remains to be seen whether this trend will last or fade away as quickly as it appeared. In the meantime, The largest digital bank in Asia opens the doors to crypto trading.