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Anyone checking the Ethereum price today has felt the same pull between hope and doubt. ETH trades near $2,523, up 6.81% in seven days per CoinMarketCap. Yet Fortune reports it still sits 38.

Anyone checking the Ethereum price today has felt the same pull between hope and doubt. ETH trades near $2,523, up 6.81% in seven days per CoinMarketCap. Yet Fortune reports it still sits 38.55% below where it stood a year ago.
Gaps like this are where big buyers love to shop, and past cycles show they load up long before the crowd comes back. Some of that money is not stopping at ETH. It is quietly flowing into Pepeto, a presale with a live zero fee exchange. Buyers have already put more than $11.1 million into it while most traders were still making up their minds.
Bitmine keeps buying because it believes the biggest run is still ahead. The company added 12,532 ETH in the past week, The Block reported on October 12. It now holds about 6.03 million ETH, close to 4.9% of every ETH in circulation. Its chairman, Tom Lee, sees potential for "the largest ever crypto bull market" ahead.
Fortune put the coin at $2,553.97 that same morning, up 2.44% in a day. Every coin Bitmine locks away is one less coin anyone else can buy. When supply shrinks and buyers keep coming, prices tend to climb, and smart traders are already planning where they want to sit when it happens.
Bitmine's buying proves big money still believes in crypto, even when prices jump around. But anyone who trades knows how fast the mood can turn. ETH climbs one week, then Bitcoin steals the show the next. Hold one big coin and pray, and every swing hits your money.
That is where Pepeto gets interesting. You are not betting on one coin going up. You are backing every trade, because Pepeto runs PepetoSwap, a live exchange with zero swap fees.
Buyers here are not paying for a meme. They are paying for a tool that keeps more of each trade in their own pocket, and the math shows exactly how much.
A $1,000 swap costs $3 on Uniswap and $2.50 on PancakeSwap. On PepetoSwap it costs $0, and you only pay network gas. Market, limit and DCA orders all run from one place, and a private route stops bots from jumping ahead of your order.
Instead of losing a slice of every trade, you keep the full amount working for you. And none of this is a plan on paper. The exchange has been tested on $50 million of daily volume, and it keeps growing.
The presale has raised more than $11.1 million at $0.0000001898 per token, while stakers earn 161% APY as they wait. Each new stage sells at a higher price than the one before it.
Here is the part that matters for your money. As trading grows, more cash leaks out in fees, and demand for an exchange that charges nothing climbs right along with it. With a Binance listing approaching, the people holding Pepeto at today's stage price are the ones who get paid when that demand arrives.
ETH can break past $2,820, but it has a few walls to clear first. It trades near $2,523 today, right inside the $2,500 to $2,560 zone where its 50 day averages sit, per an Admirals analysis from October 12.
Today, the line to beat is $2,575, the high from that session. This week, a push through $2,680 to $2,750 would win back the late September range. For the month, daily closes above $2,820 open the road to $3,000 and $3,075. On the way down, $2,406 is the first floor, with $2,315 below it.
The big banks see more room. VanEck looks for $6,000 by the end of 2026, and Bernstein for $5,500, both reported on October 7. A run to $6,000 would more than double ETH from here. That is a good trade, and it is also a trade the whole world is already watching.
It is. Bitmine scooped up 12,532 ETH in a week and the Ethereum price today barely moved, which shows where the bigger gains hide this cycle. Even the boldest bank target only doubles ETH from here.
The last run made millionaires of the people who bought small coins first, while everyone else watched the big charts and waited. If you missed that run, this is your second chance, and this time you can see it clearly. A working zero fee exchange, more than $11.1 million raised and a Binance listing approaching put Pepeto right where those early winners once stood.
Today's stage price is still live on the Pepeto official website. Those who lock it in before the presale closes cash in at the listing, while everyone who waited buys from them.
Buy Pepeto at the presale price before the next stage opens
The Ethereum price today, near $2,523, shows whales loading up while the crowd hesitates. Early buyers are doing the same with Pepeto, getting in ahead of its approaching Binance listing.
They prove big money expects a bull run, but ETH is too big to multiply fast. Pepeto buyers catch that run first, while today's stage price on the Pepeto official website lasts.