MultiversX Welcomes Adam Bates As the New CMO

Key Points

• Former Cardano CMO, Adam Bates, becomes the new Chief Marketing Officer at MultiversX.
• On October 10, the team at MultiversX welcomed Bates aboard.

Adam Bates, the former Chief Marketing Officer at Cardano/IOHK, became the new CMO at MultiversX.

In his new role at MultiversX, Bates will be responsible for driving the company’s marketing strategy and increasing awareness of the innovative blockchain technology.

His appointment for the new role is a significant boost for MultiversX, considering that he brings a proven track record of notable achievements in the blockchain industry.

MultiversX 5 Pillars – The Plan to Win

Bates said that MultiversX created the “perfect island,” but nobody really knows about it. “My role is to be the tourist board – to attract millions of visitors,” he stated.

“MultiversX can already do 72k tps and accelerate throughput of existing L2 blockchain networks by up to x100. And that is a story that needs to be told.”

He shared a post via X, highlighting the MultiversX 5 Pillars – The Plan to Win:

1. Building a hyper-scalable blockchain network.
2. Cultivating a dynamic ecosystem of applications.
3. Nurturing strong, deep capital markets.
4. Creating a powerful platform for developers.
5. Investing in high-impact marketing efforts.

He also shared a message from Lucian Mincu, co-founder of MultiversX, revealing the need for clarity, focus, and a new infusion of energy.

War Mode = Focus Mode

According to MultiversX’s recent post, we’re entering war mode which involves focus.

Here are the key main points highlighted by the team:

1. Refocused execution – MultiversX re-established clarity around the mission, prioritizing core initiatives, and aligning all efforts with a focused strategy aimed at winning.
2. Clear separation of entities and responsibilities – Clear distinctions have been set between MultiversX Network (the blockchain infrastructure), MultiversX Foundation (adoption and awareness), and MultiversX Labs (technology development and growth-driven ventures).
3. Cost optimization – MultiversX implemented a cost reduction across various projects that will make things leaner, lighter, more focused, and ready for speed and action.
4. Key side projects have undergone review and realignment – Some ventures are now paused, others are separated and set on an independent path, while some of them are ready to enter funding mode to accelerate and focus on growth.
5. The path to winning for MultiversX – A redefining of key verticals of focus, KPIs, and levers of growth to align the strategy for winning for the whole ecosystem, and set the stage for new growth experiments, adoption, and strategic acceleration.

According to their blog post, MultiversX built something remarkable – the world’s most scalable, advanced, and secure blockchain network, all live and open source.

Adam Bates’ Experience

Before he took the role as the new CMO at MultiversX, Bates had the same position at Cardano/IOHK.

As the CMO of Cardano/IOHK, Bates helped make Cardano a top 30 brand that ranked above Bitcoin, BMW, and Nestle for brand intimacy, according to LinkedIn.

Here are other notable achievements, according to the same post:

• Creating the biggest hybrid marketing event ever
• Winning Fast Company’s “Top 10 Most Innovative Companies” award
• Having Cardano’s CEO, Charles Hoskinson, featured live on Fox News, Yahoo Finance, Bloomberg and in Rolling Stone Magazine
• Creating the Cardano 360 news show which grew community audiences 25x in three months

These are only some of Bates’ achievements that helped ADA’s value surge 20x.

Besides blockchain technology, Adam has vast experience with impressive names including Virgin Airlines, Barclays, Paralympics, Emirates, Lego, Mercedes-Benz, Porsche, Samsung, and others.

He was also a director of the global marketing group BBDO in London, UK, for 11 years, working with 300 offices globally.

All his achievements highlight the fact that he understands global marketing and cross-border collaboration.

On October 10, he shared a post via X, showing his gratitude following the welcome message from MultiversX.

What Is MultiversX?

MultiversX is called “the Internet-Scale Blockchain” on its official account. MultiversX is the EGLD network, a distributed blockchain network for next-gen apps.

Here are the key elements that define MultiversX:

• Decentralization via over 3,000 nodes
• Scalability via sharding
• Speed
• Security
• Eco-friendly

MultiversX is secured by EGLD – the native eGold token enables access and usage, offers security, reinforces growth, and ensures economic alignment for all stakeholders.

According to the official website, MultiversX is “future-proof in every way,” leading the way towards a more responsible and sustainable infrastructure for all digital things.