Nexo Expands Its Reach Through Major Tennis Open Sponsorship

Crypto lending firm Nexo has recently secured a major partnership with the Acapulco Tennis Open (ATP). This big tennis tournament happens every year at Arena GNP Seguros in Mexico. With this partnership, Nexo boldly moves into sports while encouraging more people to use digital assets.

Nexo Makes Strategic Move Into Sports

As the event’s official sponsor, Nexo will have its brand all over the stadium during the tournament from February 24 to March 1, 2025. The Acapulco Tennis Open is in its 32nd edition and will feature top players like Alexander Zverev, Casper Ruud, and Tommy Paul. 

This partnership will give Nexo the platform to connect to audiences who appreciate strategy and long-term success. It is similar to how people invest in crypto with careful planning.

Nexo’s sponsorship shows how Web3 and crypto firms are expanding into the sports industry through big sponsorship deals. From Formula 1 to soccer, the NFL, and basketball, digital assets are becoming more popular in sports. 

By partnering with ATP, the brokerage is not just sponsoring a tournament but bringing crypto closer to everyday sports lovers.

Nexo’s 2025 Growth Strategy and Expansion

This deal is part of Nexo’s 2025 growth strategy, especially in Latin America. Last year, the crypto-focused company resumed onboarding new clients in the UK. This came after successfully implementing a series of upgrades to meet compliance requirements set by the Financial Conduct Authority (FCA). 

As crypto adoption increases globally, the firm was trying to position itself at the center of this growth. The company focuses on making its Dual-Mode Nexo Card more accessible, working on its platform to improve crypto-border payments. 

It also aims to launch AI-driven tools this year. Beyond expanding its services, Nexo is increasing the utility of its native token, NEXO. The company wants to increase the token’s usefulness and deliver strong returns to investors.

The Resilient Nexo Growth Path

Since its launch in 2018, Nexo has grown into a leading digital finance company. In 2022, the company faced financial challenges due to the crypto market downturn. These struggles influenced its decision to rebrand to become a full digital wealth platform. 

Now, the firm operates in 150 countries, managing over $11 billion in assets. It has processed $320 billion in transactions so far, proving its strength in the industry. In late November, Nexo faced legal trouble when eight U.S. state regulators issued a Cease and Desist Order. 

They claimed that it was selling and offering securities without approval. The regulators demanded that the company stop these activities in their states. This came after Nexo finalized a $45 million settlement with the U.S. SEC and state regulators in 2023.

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