The SEC’s newly formed Cyber and Emerging Technologies Unit (CETU) marks a significant escalation in the agency’s efforts to combat cryptocurrency fraud. Announced on February 20, 2025, CETU replaces the previous Crypto Assets and Cyber Unit, expanding its scope to address the growing wave of scams targeting retail investors in the crypto space. With high-profile incidents like Argentine President Javier Milei’s alleged “rug pull” and meme coin launches by the Trump family fresh in mind, the unit aims to root out bad actors exploiting blockchain technology for illicit gains. Led by Laura D’Allaird, CETU will leverage a team of 30 fraud specialists and attorneys to investigate and prosecute misconduct, focusing on areas like market manipulation and hacking of crypto assets.
This initiative signals a tougher stance on crypto crime, promising to enhance investor protection while fostering legitimate innovation in the sector. The SEC’s Acting Chairman Mark T. Uyeda emphasized that CETU will “clear the way for innovation to grow” by eliminating fraudulent practices that undermine trust in digital currencies.
Artificial intelligence-driven fraud is another key battleground for the SEC’s new Cyber and Emerging Technologies Unit. As AI tools become more sophisticated, scammers are using machine learning and generative AI to create convincing social media scams, fake websites, and phishing schemes targeting unsuspecting investors. CETU’s expanded mandate includes combating these advanced threats, ensuring that emerging technologies aren’t misused to perpetrate financial fraud.
The unit’s focus on AI scams comes at a critical time, as the rapid adoption of AI in finance has opened new vulnerabilities. By deploying its team’s substantial fintech and cyber expertise, CETU aims to stay ahead of bad actors using AI to manipulate markets or deceive investors. This proactive approach is expected to bolster cybersecurity in the financial sector, protecting retail investors from the next wave of tech-driven misconduct.
Beyond crypto and AI, CETU’s broader mission includes enhancing cybersecurity across all emerging technologies, from blockchain to cloud computing. The unit will address compliance issues and cyber-related threats that could erode trust in financial markets, such as data breaches and unauthorized access to digital assets. This holistic approach reflects the SEC’s recognition that cybersecurity is integral to maintaining market efficiency and investor confidence.
Under Laura D’Allaird’s leadership, CETU will complement the work of the SEC’s Crypto Task Force, led by Commissioner Hester Peirce, to create a robust defense against cyber threats. By prioritizing areas like dark web fraud and social engineering attacks, the unit aims to create a safer environment for innovation while holding perpetrators accountable. This move is seen as a game-changer for the SEC’s enforcement capabilities in an increasingly digital world.
The launch of CETU underscores the SEC’s commitment to balancing technological innovation with robust regulation. While emerging technologies like AI, blockchain, and 5G offer transformative potential, they also introduce new risks that require vigilant oversight. CETU’s mandate includes facilitating capital formation and market efficiency by clearing out fraudulent actors, allowing legitimate projects to thrive without fear of misconduct tarnishing their reputation.
Acting Chairman Mark T. Uyeda highlighted that CETU will “root out those seeking to misuse innovation to harm investors,” ensuring that emerging tech sectors can grow sustainably. By targeting specific threats like AI-driven fraud and crypto market manipulations, the unit aims to build a foundation of trust that encourages investment in cutting-edge technologies. This strategic focus positions the SEC as a forward-thinking regulator in the digital age.