Trivago and Travala Join Forces to Accept Over 100 Cryptocurrencies

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The hotel comparison engine Trivago has partnered with the cryptocurrency-focused travel platform Travala to enable payments with over 100 cryptocurrencies for hotel bookings. With over 2.2 million accommodation options available across 230 countries, Travala has integrated into Trivago’s search engine. Users can now make payments using various cryptocurrencies, including Bitcoin (BTC) , Ethereum (ETH) , BNB, and Travala’s native asset, AVA. This collaboration could accelerate the adoption of cryptocurrencies in the travel industry.

The Era of Cryptocurrency on Trivago

Trivago aims to provide its users with broader payment options by adding Travala to its platform. The listing of Travala in the hotel comparison engine has made the alternative of booking with cryptocurrencies visible alongside giants such as Expedia and Booking.com. Timo Itterbeck, the Head of Account Management at Trivago, stated, “We aim to offer our customers more options and innovative payment methods.”

Juan Otero, CEO of Travala, emphasized that this integration will strengthen the cryptocurrency ecosystem. The platform offers users Bitcoin cashback and discounts through the AVA Smart Program. Additionally, Solana -based tokens and the official meme coin of Trump, TRUMP, are also included as payment options.

The Growth Story of Travala

In 2023, Travala achieved $100 million in revenue, doubling its performance compared to the previous year. The company’s valuation has reportedly surpassed $100 million, with 78% of 2024 bookings made using cryptocurrencies. Although there were speculations regarding acquisitions last year, Travala officials refrained from commenting on the matter.

Beginning its journey on the Neo Blockchain, Travala transitioned to the BNB Chain in 2020, successfully expanding its user base through low transaction fees and high scalability advantages. As a shareholder of Binance, the platform has also gained attention for its recent partnerships with Skyscanner and KAYAK.

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