Trump’s Crypto Project Buys Key ENS Domains After $48 Million Ether Buy

World Liberty Financial (WLF), Donald Trump’s crypto project, has been making bold moves over the weekend in the crypto world.

Within 24 hours, WLF has acquired three Ethereum Name Service (ENS) domains—trumpcoin.eth, erictrump.eth, and barrontrump.eth—and purchased $48 million worth of Ethereum.

These developments come hot on the heels of a series of memecoin launches linked to the Trump family, sparking speculation about the platform’s next move.

WLF $48 Million ETH Buying Spree

According to data from Arkham Intelligence, WLF acquired 14,403 ETH over an eight-hour period on Sunday at an average price of $3,300 per token.

This brings WLF’s total Ethereum holdings to 28,612 ETH, valued at $109 million at current prices.

This aggressive accumulation follows WLF’s recent clarification about its treasury activities.

Last Tuesday, the platform disclosed that it moved $60 million in assets as part of routine treasury management.

The funds are intended for “payment of fees and expenses” and “working capital requirements,” according to a post by WLF on X.

Eric Trump added fuel to the fire with a cryptic post on X after the purchases:

“Wait until you see what they do tomorrow.”

While further details remain under wraps, the anticipation surrounding WLF’s activities is reaching a fever pitch.

ENS Domains Signal Expansion

In addition to its Ethereum buying spree, WLF has secured high-profile ENS domains—trumpcoin.eth, erictrump.eth, and barrontrump.eth.

These acquisitions hint at a possible expansion of the Trump family’s crypto ambitions. The domain trumpcoin.eth suggests a potential follow-up to the TRUMP and MELANIA memecoins, which captured massive attention.

The addition of erictrump.eth and barrontrump.eth widens the scope, potentially paving the way for a family-branded ecosystem in the blockchain space.

Ethereum Name Service domains have become valuable assets for branding in Web3.

According to ENS data, premium domain registrations surged by 35% in 2024, underscoring the strategic importance of digital real estate.

Trump Family Memecoin Mania

WLF’s moves come amid a turbulent period in the memecoin market.

Over the weekend, President-elect Donald Trump and First lady Melania Trump launched the OFFICIAL TRUMP and MELANIA token.

The launch of MELANIA on inauguration eve led to a dramatic 55% crash in Donald Trump’s TRUMP token within minutes

Trading volumes for TRUMP exceeded $2 billion in 24 hours, with over $10 billion wiped from the memecoin market’s capitalization during the sell-off.

The timing of WLF’s Ethereum purchases and domain acquisitions suggests a calculated effort to capitalize on this volatile market.

With momentum a key driver in memecoin trading, these moves could signal preparations for a new wave of Trump-branded tokens.

Ethereum Price Outlook

Despite strong market attention on a U.S. president’s crypto project buying Ethereum, ETH has seen little momentum. In the past 24 hours, ETH rose a modest 0.43%, to $3,306 at the time of writing.

The asset has lagged behind Bitcoin and altcoins, remaining stagnant since early December’s $4,000 peak. 

However, analysts suggest that Trump’s inauguration and strong crypto derivatives performance could drive ETH back toward $4,000.

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