World Liberty Financial buys Trump-related ENS domains

As Donald Trump prepares to take office as the 47th President of the USA, his family’s involvement in crypto continues to make headlines. This is not about the recent launch of the $TRUMP and $Melania tokens. World Liberty Finance, a decentralized platform backed by the Trump family, has recently acquired several high-profile Ethereum Name Service (ENS) domains.

These domains are notably BarronTrump.ETH, EricTrump.ETH, TrumpCoin.ETH, and WorldLiberty.ETH, and were transferred to the World Liberty Multisig wallet on January 19, 2025. ENS domains simplified crypto transactions by replacing complicated wallet addresses with user-friendly names.

As these domain names are linked directly to the Trump surname and family members, many experts see them as a branding strategy from Donald Trump in the crypto world. The recent move is fueling speculation that more meme coin launches connected to the Trump family are on the horizon.

Just days before his inauguration on January 20, Trump announced the launch of his Official Trump ($TRUMP) meme coin on X and Truth Social. And today, his wife announced the launch of the Melania token.

Within a few hours, the $Trump token reached a market capitalization of over $9 billion, surpassing popular meme coins like Bonk and Pepe. According to CoinGecko, the $TRUMP is trading at $53.90, which is just 20% down from its all-time high of $73, considering the high volatility of the token.

In addition to memecoins, WLFI has increased their interest in Ethereum with a recent purchase of $48 million, bringing their total ETH holding north of $100 million. Eric Trump has also hinted at development in the DeFi sector under the WLFI’s banner.

Also Read: Trump Admin Fuels XRP Rally, SEC Case in Spotlight