Coinbase launches moisturizer for 'diamond hands'

The largest U.S. crypto trading exchange, Coinbase, surprised the community with the release of “Diamond Hands” moisturizer, a skincare product inspired by the internet’s famous investing meme. 

The $30 moisturizer, launched on Dec. 5, is formulated with shea butter and lavender essential oils and packaged in recycled plastic.

Introducing Diamond Hands.

Just in time for the holidays. pic.twitter.com/nRkrWfPaVr

— Coinbase 🛡️ (@coinbase) December 4, 2025

The playful product rollout quickly caught fire across social media, with traders and influencers weighing in on the exchange’s unexpected marketing move.

One trader, posting under the handle AltSeasonRadar, said:

“Finally, something to moisturize people who refuse to sell anything. Still waiting for the ‘HODL & Shine’ shampoo for maximum delusion.”

Another trader, Berserker, shared a screenshot of the moisturizer in their shopping cart, prompting a cheeky reply from Coinbase:

“We expect a full review.”

Even Ethereum (ETH) co-founder Vitalik Buterin joined the conversation, reacting to the company’s post on Instagram — further fueling the viral buzz.

Related: Coinbase Becomes Official Sponsor of the NBA

What are ‘Diamond Hands’?

In crypto slang, “diamond hands” refers to an investor who refuses to sell their assets despite high volatility or sharp market downturns. 

The term, which originated on Reddit’s r/WallStreetBets, embodies emotional resilience and long-term conviction in an asset’s potential.

Traders with diamond hands are seen as the opposite of those with “paper hands” — investors who sell quickly when prices dip. Within the crypto community, the phrase has become a badge of honor for holders who stay the course through market chaos.

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Not Coinbase’s first wordplay campaign

Coinbase is no stranger to clever branding. 

In October 2025, the exchange launched “Clari-Tea,” a branded green tea brewed by Hopewell Brewery in Chicago, to promote the CLARITY Act, a bipartisan bill that aims to define the regulatory framework for crypto in the United States.

Each can carried 35 mg of caffeine and a clear message: “Crypto needs Clari-Tea.” 

The label also referenced the bill’s progress, “On July 17, 2025, the House passed the bipartisan CLARITY Act. Now it’s up to the Senate to get it over the finish line.”

Coinbase framed the campaign not as a gimmick but as advocacy. 

The CLARITY Act seeks to establish definitive rules for digital assets, clarifying the roles of the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC), while offering legal certainty for exchanges, stablecoins and developers — all to keep crypto innovation and jobs on U.S. soil.

Related: CLARITY Act Set to Unlock Web3 Gaming Potential by Clearing Regulatory Roadblocks