How B2Press harnesses press releases to boost brand visibility in the AI age

As the digital space evolves at unimaginable speeds, artificial intelligence (AI) is reshaping how people search for information online. As search habits shift, businesses are racing to adapt their strategies to stay visible. Online PR service B2Press is leading the charge, offering press release distribution services that help brands enhance their visibility in the age of AI. B2Press distributes press releases in 24 languages across more than 50 countries, positioning businesses on high-traffic, credible platforms, ensuring they remain competitive in an AI-driven world.

Artificial intelligence has transformed how users access information. Approximately 68% of online activity begins with a search engine, with Google accounting for around 5 trillion searches annually. Yet, recent data reveals a significant shift: 70% of people now use AI tools for searches. This trend, fuelled by the rapid adoption of AI platforms, is redefining search engine optimisation (SEO) and pushing brands to prioritise AI-friendly strategies.

The advent of AI traces back to the 1950s, with concepts like machine learning and deep learning laying the groundwork. However, AI’s mainstream breakthrough came in November 2022, when OpenAI launched ChatGPT. 

The platform gained 100 million users in just two months, becoming the fastest-growing consumer application ever. By 2024, tools like Google’s Gemini, Microsoft’s Copilot, DeepSeek, Perplexity, and Claude had joined the race, offering advanced AI solutions that mimic human cognitive functions. These tools rely on vast datasets and sophisticated algorithms, making them powerful players in the search ecosystem.

The Shift from SEO to GEO and AISO

As AI reshapes search habits, traditional SEO is evolving. Users now prefer chat-based search experiences, prompting tech giants like Google and Microsoft to introduce AI-powered features, such as Google’s AI Overview. This shift has given rise to new terms like Generative Engine Optimisation (GEO) and Artificial Intelligence Search Optimisation (AISO). These concepts reflect the need for brands to adapt their content to AI-driven search engines.

AI engines compile answers from diverse sources, often reducing click-through rates to individual websites. To stay relevant, brands must create “AI-friendly” content. This means structuring content clearly, using engaging titles, incorporating real experiences, and securing placements on reputable platforms. According to industry experts, brands that fail to adapt risk losing visibility in an increasingly competitive digital space.

Why press releases are key to AI visibility

Press releases remain a powerful tool for boosting brand visibility. They align with Google’s E-E-A-T framework (Experience, Expertise, Authority, and Trust), which evaluates content quality. Press releases crafted by services like B2Press combine industry expertise, compelling narratives, and trustworthy data to meet AI’s expectations. By appearing on credible news portals, these releases gain authority, making them more likely to be featured in AI-generated responses.

“B2Press helps brands tell their stories in a way that resonates with both users and AI algorithms,” says a spokesperson for the company. “Our press releases are designed to deliver reliable, data-driven content that enhances credibility.” This approach ensures brands stand out in a crowded digital space, where trust and authority are paramount.

How B2Press enhances brand visibility

B2Press offers a comprehensive solution for businesses seeking to navigate the AI-driven market. Its press release distribution services provide several key benefits:

– Placement on reputable platforms: B2Press secures spots on high-traffic news sites, boosting brand credibility.

– Personalised storytelling: Press releases include spokesperson quotes, adding authenticity and human connection.

– Data-driven content: AI loves data. B2Press enriches releases with reliable statistics and insights.

– Global reach: With distribution in 24 languages across 50 countries, B2Press ensures brands reach diverse audiences.

– Authority building: By leveraging the credibility of journalists and news outlets, press releases enhance a brand’s trustworthiness.

These elements make press releases a strategic tool for brands aiming to thrive in the AI era. Unlike traditional advertising, press releases offer a cost-effective way to build long-term visibility.

Also, B2Press’s pay-as-you-go model makes it accessible for businesses of all sizes. With strategic partnerships with over 30 news agencies worldwide, the service ensures press releases reach journalists and audiences effectively. This global network allows brands to share their stories with precision, aligning with AI’s preference for reliable, authoritative sources.

For example, a small business launching a new product can use B2Press to distribute a press release highlighting its unique features. Including expert quotes and data drives the release to gain traction on reputable platforms, increasing the likelihood of appearing in AI-generated search results. Similarly, a multinational corporation can leverage B2Press to announce a sustainability initiative, reaching audiences in multiple languages and markets.

As AI continues to dominate search, brands must rethink their digital strategies. Gallup data shows that AI usage doubled in two years, reflecting a broader shift in how people consume information. To stay ahead, businesses must ask critical questions: Is my content structured for AI? Are my titles engaging for chat-based searches? Do I have enough presence on trusted platforms?

B2Press provides answers to these questions through its expertly crafted press releases. By combining brand stories with real experiences and data, the service ensures content meets the demands of both users and AI algorithms. This approach not only boosts visibility but also builds lasting trust with audiences.

The rapid rise of AI is reshaping the digital landscape, and brands must act quickly to stay relevant. Press releases, once a traditional PR tool, have emerged as a cornerstone of modern digital strategies. With B2Press, businesses can navigate the complexities of AI-driven search, reaching audiences in a way that aligns with evolving habits.

“AI is changing how brands connect with their audiences,” says a B2Press representative. “Our goal is to help businesses of all sizes thrive in this new era by delivering strategic, impactful press releases.” By focusing on credibility, authority, and data, B2Press empowers brands to stand out in an AI-powered world.

For businesses looking to enhance their AI and brand visibility, B2Press offers a proven solution. Its press release distribution services provide a cost-effective way to reach global audiences, build trust, and secure placements on reputable platforms. 

Whether you are a startup or a global enterprise, B2Press can help you introduce your brand to AI and stay ahead of the competition.