iPhone 17 Pro for $1,099; See all the latest 8 Apple products

Apple has finally released the anticipated iPhone 17 Pro and iPhone 17 Pro Max, incorporating a chip touted as the most powerful and efficient for an iPhone yet. For the company, these new products are more than an upgrade; they are an attempt to extend its lead in the global smartphone market. 

Coming exactly a year after it launched all its iPhone 16 range, Apple is strengthening its known formidable force. With the integration of the A19 Pro chip (an upgrade from iOS 26), a brighter and sharper camera and improved battery life, Apple is giving people a reason to switch and pick up its latest flagship model. 

Aside from the iPhone 17 Pro launch, the company unveiled a couple of products at its 2025 event, especially its anticipated thinner and pricier iPhone Air. AirPods Pro 3, Apple Watch Series 11, SE 3 and Ultra 3 also top the new releases. 

This article takes a brief look at all the latest Apple models, coupled with their price and notable specifications.

1. iPhone 17 Pro and iPhone 17 Pro Max

Described as the most powerful of its models ever made, the company described the iPhone 17 Pro as a stunning new design rebuilt to maximise performance and deliver an improved battery life. The model comes with a power A19 Pro chip, which enables its camera performance, mobile gaming, and Apple intelligence. 

iPhone 17 Pro features three 48MP Fusion cameras: Main, Ultra Wide, and an all-new Telephoto, and offers the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x. With an aluminium unibody design, the smartphone was designed to embody a larger battery.  

iPhone 17 Pro offers the best battery life ever in an iPhone, with both models charging 50% in 20 minutes and an optional high-wattage USB-C 40W dynamic power adapter with 60W Max. Both models have also been made available in three colours: deep blue, cosmic orange, and silver. 

iPhone 17 Pro (256GB) sells for $1,099, with other space in 512GB, 1TB and 2TB, and Pro Max for $1,199. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.

2. iPhone Air

The model is Apple’s thinnest product ever at 5.6mm, with an elegant design that makes it strong and light. With its durability, iPhone Air has a 6.5-inch Super Retina XDR display with ProMotion up to 120Hz. The product was designed with different and advanced features, such as pro performance, a versatile 48MP Fusion camera system, and an all-day battery life. 

iPhone Air is designed with high-performance of the new A19 Pro, N1, and C1X chips, making it the most power-efficient iPhone ever made. 

The N1 is a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. C1X, a new cellular modem, is up to 2x faster than C1 and faster than the modem in iPhone 16 Pro, while using 30% less energy overall. 

Available at $999 (256GB) $1199 (512GB), and $1399 (1TB), iPhone Air is available in four colours: space black, cloud white, light gold, and sky blue. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.

3. iPhone 17

The product, with an A19 chip like other new products, comes with a 48MP Fusion main camera with an optical-quality 2x Telephoto. A significant improvement from previous models is the reshaping of storage, with iPhone 17 available starting from 256GB and 512GB.

iPhone 17 possesses a quality display with a camera supported by a bigger and brighter ProMotion display that has 3x better scratch resistance. Its front camera offers a wider field of view and higher resolution, up to 18MP for photos that capture more details. iPhone 17 is also built to last long with an all-day battery life and a faster charging feature. 

iPhone 17’s 256GB storage is selling at $799, while the 526GB storage sells at $999. iPhone 17 is available in five colours: black, lavender, mist blue, sage, and white. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.

Also Read: Why Apple is releasing its more affordable iPhone 18 in spring 2027.

4. AirPod Pro 3

The product is Apple’s attempt to deliver the world’s most powerful and popular AirPods. Its significant specifications are the heart rate sensing, extended battery life, and Live Translation enabled by Apple Intelligence features.

Apple described it as having an unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC). It also erases up to 2x more noise than the previous-generation AirPods Pro, and 4x more than the original AirPods Pro. It has a live translation feature and the ability to playback audio for up to 8 hours, 33% advancement compared to the AirPod Pro 2.

The heart sensing feature, the first of its kind on AirPods, allows users to measure heart rate and track over 50 workout types with the new experience in the Fitness app on iPhone. Compared to Apple’s previous models, AirPod Pro 3 is built smaller to be best-fitting, secure and durable.  

AirPods Pro 3 pre-orders started on Tuesday at $249, with availability beginning Friday, September 19.

5. Apple Watch Series 11

With the new model, Apple delivers a product with fitness and health features, a more durable cover glass, and 5G cellular capabilities. Apple Watch Series 11 is another thinnest and most comfortable built design that has up to 24 hours of battery life.  

Apple Watch Series 11’s speciality is its significant features that support users’ health, fitness, safety, strong connectivity and simplicity to wear all through the day.  It also supports fast charging, with 15 minutes providing up to eight hours of battery life.

The product also features a redesigned cellular antenna to cover more bands, and simultaneously engages the two system antennas when needed. This has remarkably increased the signal strength with the ability for a fast download.

Apple Watch Series 11 pre-orders started on Tuesday at $399, with availability beginning Friday, September 19. Apple Watch Series 11 is available in aluminium in a new space grey, as well as jet black, rose gold, and silver, and also in polished titanium in natural, gold, and slate.

6. Apple Watch Ultra 3

Compared to Series 11, Apple Watch Ultra 3 also offers a blend of health fitness, safety, connectivity and the ability to switch from a sport watch to a smartwatch. The product allows users to text emergency services, message friends and family, and share their location with strong built-in satellite communications.  

Apple Watch Ultra 3 has a display powered by a 1Hz always-on refresh rate, 5G cellular capabilities, and up to 42 hours of battery life (with up to 72 hours in Low Power Mode). Incorporated with Apple’s most advanced display technology: LTPO3 and wide-angle OLEDs, Apple Watch Ultra 3 is the largest screen of any Apple Watch ever.

It offers prominent health notifications, such as signs of chronic high blood pressure, a new health insight, and a sleep score that helps users understand the quality of their sleep.

7. Apple Watch SE 3

The product, like the Apple Watch Ultra 3, offers a blend of compounded health features and a smartwatch. But with its S10 chip, Apple Watch SE 3 featured more extensive health capabilities.

With hypertension notification, the product records sleep score, retrospective ovulation estimates, sleep apnea notifications, and wrist temperature sensing for richer Vitals app data. It also has a robust set of fitness features to provide daily motivation. 

The S10 Chip powers it to fast charging enablement and offers 5G cellular capabilities. Apple Watch SE 3 brings a new look with liquid glass, an always-on display, and a cover glass that is 4x more resistant to cracks than the previous generation. It offers an 18-hour battery life, features fast charging for the first time, and charges up to 2x faster than the previous generation.

Apple Watch SE 3 pre-orders started on Tuesday at $249, with availability beginning Friday, September 19.

Also Read: Top 10 announcements from Apple’s WWDC25.

8. Final Cut Camera 2.0

The application, available for free on the App Store, is a more enhanced feature that gives iPhone users a professional filmmaking tool. Final Cut Camera introduces a customisation of video recordings and access to settings such as white balance and manual focus.

The app is more useful for content creators, journalists, filmmakers and the media industry. Tagged as the first smartphone capable of capturing ProRes RAW, it unlocks more recording capabilities on iPhone 17 Pro and iPhone 17 Pro Max.

Final Cut Camera 2.0 also gives editors flexibility in its usage and supports genlock. It allows synchronising iPhone 17 Pro and iPhone 17 Pro Max with other recording devices to the same reference signal. The app can enable timecode with features like time of the day and record run.