Pisi Showcases Revenue-Focused Marketing Solutions at RevUp Africa 2025
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Pisi underscored its leadership in performance-driven marketing as sponsor of RevUp Africa 2025, held on September 6 at The Zone, Gbagada, Lagos. The conference brought together more than 200 revenue professionals and highlighted the growing demand for marketing solutions that connect spend directly to measurable business outcomes, a standard Pisi continues to set in African markets.
During the conference, Bukayo Ewuoso, Head of Business, AdTech at Pisi, joined a panel session on The Marketing Budget Question: Cost Centre or Growth Engine?. His presentation on transforming marketing measurement struck a chord with attendees grappling with how to prove ROI.
“The response was overwhelming,” said Ewuoso. “Revenue leaders are tired of marketing metrics that don’t connect to business outcomes. They want to see customer acquisition costs, lifetime value, and revenue per marketing dollar. That’s exactly what our platform delivers.”
Case studies presented by Pisi particularly resonated with participants. One example showed how its attribution model helped a fintech client uncover that its most expensive campaigns were, in fact, delivering the highest-value customers, a discovery that reshaped the client’s growth strategy.
The conference lineup also included a post-conference mixer event where the Pisi team met with other revenue leaders, networking and facilitating strategic business connections.
“We had meaningful conversations with companies ready to move beyond vanity metrics,” said Gabriel Ferrer, Chief Operating Officer at Pisi. “They understand that African consumers behave differently, discovering mobile brands, researching across platforms, then converting through entirely different channels. Our technology actually tracks these real customer paths.”
For Pisi, sponsoring RevUp Africa 2025 was a natural fit, aligning perfectly with its mission of
connecting marketing spend to revenue outcomes. The conference theme, “Connected for Growth,” echoed this mission, with sessions repeatedly returning to the measurement challenge and speakers across multiple panels stressing the need for better attribution.
The strong reception for Pisi’s sessions at RevUp Africa reflects the company’s expanding
recognition as a leader in performance-based advertising for African markets. Since its rebrand late last year, Pisi has sharpened its focus on helping businesses build transparent connections between marketing investment and revenue generation.
“RevUp Africa confirmed what we’ve been seeing across our client base,” Ewuoso added. “African businesses are moving past experimental marketing toward strategic, measurable growth investment. They need partners who understand local market dynamics and can prove ROI.”
About Pisi
Pisi is a Nigerian adtech company dedicated to creating advertising solutions that bridge global technology trends with local market needs.
Founded in 2020, the company has established itself as a leader in data-driven marketing solutions that respect consumer privacy while delivering exceptional results for local and multinational businesses.
