Trump-backed crypto venture plans major launch in January 2026
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Trump family-backed World Liberty Financial (WLFI) expects to debut a portfolio of real-world asset (RWA) products at the start of the first quarter of 2026, marking a significant expansion of the project’s ecosystem beyond its stablecoin infrastructure.
The update was first reported by Reuters on Dec. 3, citing comments from WLFI co-founder and CEO Zach Witkoff during Binance Blockchain Week in Dubai.
According to Witkoff, the new RWA offerings will represent a major milestone in WLFI’s progression toward large-scale tokenization.
Tokenization is the process of leveraging blockchain technology to represent real-world assets (RWAs), such as stocks and funds, as digital tokens.
The process digitizes assets, making them fractional and accessible for 24/7 trading.
What is WLFI?
World Liberty Financial is a decentralized finance (DeFi) platform launched in 2024 and co-founded by members of the Trump family.
Built on Ethereum, WLFI offers borrowing and lending services designed to provide an alternative to traditional banking.
Its ecosystem includes the WLFI token and the USD1 stablecoin, both structured to support tokenized financial products, including real-world assets.
WLFI’s native token currently holds a market capitalization of $4.26 billion, as per CoinMarketCap.
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Eric Trump says tokenization could open luxury real estate to everyday investors
The announcement follows remarks from Eric Trump, son of U.S. President Donald Trump and a co-founder of WLFI, who revealed in October that the company is developing a tokenization framework enabling retail participants to purchase fractionalized stakes in high-end Trump Organization properties.
Speaking to CoinDesk on Oct. 15, Trump said the initiative will utilize blockchain rails and WLFI’s U.S. dollar stablecoin, USD1, to widen investor access to traditionally exclusive real estate markets.
“We are working on it as it pertains to one specific building that I’m doing right now,” Trump said. “I think it’s going to be absolutely incredible.”
His comments echoed those of Witkoff at Token2049 in Singapore earlier in the month, where he discussed WLFI’s plans to bring select assets from the Trump Organization’s real estate portfolio on-chain.
Related: Eric Trump joins World Liberty Financial treasury company before WLFI token launch
